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Harness the Power of Persona Marketing

Course Code: CEPS 1104EO
Do you know your target customers? Not just age, sex and other generic demographic info but deep insight into who they are, what they want and how to really connect with them? If you don’t, this workshop is for you. In one short day with industry pro Nancy Lahaie, you’ll gain deep insight into the power of persona marketing. You’ll dive into the steps involved in building personas, identifying your organization’s persona and integrating those concepts into your communication and sales strategies. In the process, you’ll become a more vital marketing persona in your own right. Ready?

Your take-away

This workshop will empower you to:
• Familiarize yourself with the steps involved in building a persona;
• Understand the information required to build your organization’s own persona;
• Build strategies and tactics that leverage the power of persona marketing.

Our approach

This online workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing.
In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on.

Who benefits the most?

• Employees and managers seeking professional growth and success.
• Entrepreneurs wanting to build a strong and sustainable company
• Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office.

Important details

1) Registration fee includes electronic course materials.
2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full.
3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act).
4) If you wish to pay for this workshop via invoice, please write directly to and our service staff will assist you.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


Your trainer

Nancy Lahaie
Nancy Lahaie, B.Sc., McGill
Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

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