Simon Bacon is a Professor in the Department of Health Kinesiology and Applied Physiology at Concordia University. His research deals with the impact of health behaviours and lifestyle (e.g., physical activity, diet, weight management, stress) on chronic diseases (e.g., obesity, cardiovascular disease, and chronic lung disease). He utilises multiple methodologies including epidemiological, psychophysiological, systematic review, and behavioural trials designs. Currently, Dr. Bacon is the CIHR SPOR Mentoring Chair in Innovative, Patient-Oriented, Behavioural Clinical Trials and a fellow of the Obesity Society, the Canadian Cardiovascular Society, and the Academy of Behavioral Medicine Research. Prior to joining Concordia he completed his postdoctoral studies at the Duke University Medical Center, McGill University, Hôpital du Sacré-Coeur de Montréal, and the Montreal Heart Institute. In addition to Concordia, Dr. Bacon is co-director of the Montreal Behavioural Medicine Centre (www.mbmc-cmcm.ca), a researcher at the Centre intégré universitaire de santé et de services sociaux du Nord-de-l'Île-de-Montréal (CIUSSS-NIM: ciusss-nordmtl.gouv.qc.ca/votre-ciusss/centres-de-recherche/), and co-leads the International Behavioural Trials Network (www.IBTNetwork.org).
In the absence of a vaccine, treatment or cure, the key to slowing the spread of COVID-19 is adherence to behaviour-based, public health policies. However, adherence to many policies comes with significant personal, social and economic costs that may undermine adherence. Understanding the determinants of adherence may help inform policy and communication strategies around the world. The iCARE study (www.mbmc-cmcm.ca/covid19) is an ongoing, multi-wave Canadian-led international cross-sectional survey on public awareness, attitudes, concerns and behavioural responses to COVID-19 public health policies which is connected to COVID-19 cases data, policy measures data, and mobility data. The study uses behavioural medicine based theory to provide data-driven recommendations to local and international governments on how to optimise policy and communication strategies to improve policy adherence and health, economic, and quality of life outcomes associated with COVID-19. The talk will cover the design on the study and some initial results, detailing how these results can be utilised to engage more individuals to participate in COVID-19 mitigation measures.