Research focus:
Within consumer behaviour and marketing domains, my research program relates to one primary goal, reducing the negative impact of consumption decisions and consumer behaviours on the well-being of consumers, with implications for marketers, brand managers, and the society.
The research questions I works on relate to helping consumers make more sustainable consumption decisions, designing marketing communications and marketing actions to increase sustainable consumption, finding directions for brands and firms to be more sustainable in their product offerings and practices, and helping consumers make better decisions for their own well-being.
My research has practical implications in brand management and communication, product design, online and offline retail environments, pricing, promotion of socially responsible consumption and health behaviours.
Methods, Funding, and Publications:
I use a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, consumer behaviour observations online or offline, and neurophysiological measures.
The research projects I have been involved in received external funding from SSHRC, FQRSC, CRIR, and industry partners (approximate external funding of $3.45 million). My research appeared in a number top tier journals in our field (e.g., Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Ethics, Psychology & Marketing) as well as specialized journals (e.g., Journal of Vision) and more than 60 refereed conference proceedings.
Graduate Student Supervision and Collaborations:
I enjoy working with graduate students, as a supervisor, committee member, or collaborator (more 24 PhD and 55 MSc student projects so far). As much as I focus on publishing in the above domains, I nurture research directions beyond my past interests when working with graduate students (e.g., music consumption, social media marketing). Please email me if you are interested.
Education
M.Sc. & Ph.D. in Marketing (Virginia Polytechnic Institute and State University)
Areas of expertise
• Consumer decision making, its managerial and public policy implications
• Socially responsible consumption and marketing practice
• Visual attention in retail environment
• Social influences on individual and joint consumer decisions
• Consumer responses to price and price information
Academic publications
“A Fragile Industry: Government Policy and Dubbing in Quebec,” Reconceptualising Film Policies. Nolwenn Mingant and Cecilia Tirtaine, eds. (forthcoming in 2017)
Theme issue editor: “La traduction audiovisuelle : en français s.v.p.!” Circuit 130 (printemps 2016). http://www.circuitmagazine.org/
Theme issue editor: “Translation, Texts, Media,” TTR. XXVII, 2 (2014).
Book review: Kaindl, Klaus and Karlheinz Spitzl, eds. Transfiction: Research into the Realities of Translation Fiction. Amsterdam; Philadelphia: John Benjamins Publishing Company, 2014. Linguistica Antverpiensia, Vol. 14 (2015), 227-231.
“ ‘Versions, Revisions and Adaptations’: Film Production in Two Languages at the National Film Board.” Cinephemera: Archives, Ephemeral Cinema, and New Screen Histories in Canada. Zoë Druick and Gerda Cammaer, eds. Montreal: McGill-Queen’s University Press, 2014.
“1950–1956: An Interventionist Approach to Versioning at the National Film Board of Canada.” Translation Effects: The Shaping of Modern Canadian Culture. Kathy Mezei, Sherry Simon and Luise von Flotow, eds. Montreal: McGill-Queen’s University Press, 2014.
Book review: Gambier, Yves and Luc van Doorslaer, eds. Handbook of Translation Studies. Volume 1 and 2. Amsterdam; Philadelphia: John Benjamins Publishing Company, 2010, 2011. Target:International Journal of Translation Studies, 26.2 (2014): 293-300.
“Teaching Subtitling: A Matter of Constraints and Conventions.” Circuit : Le magazine d’information des langagiers. 119 (Spring 2013):19.
Book review: Díaz Cintas, Jorge andAline Remael, eds. AudiovisualTranslation: Subtitling. Manchester:St. JeromePublishing, 2007. TTR. 22.1 (2009):288-290.
Book review: Chiaro, Delia, Christine Heiss and Chiara Bucaria (eds.). Between Text and Image: Updating Research in Screen Translation. Amsterdam; Philadelphia: John Benjamins Publishing Company, 2008. Díaz Cintas, Jorge (ed.). The Didactics of Audiovisual Translation. Amsterdam; Philadelphia: John Benjamins Publishing Company, 2008. META 54.4 (2009): 888-890.
“Translating the New World in Jean de Léry’s Histoire d’un voyage fait en la terre du Brésil.” Charting the Future of Translation History,eds. Georges L. Bastin and Paul F. Bandia. Ottawa: University of Ottawa Press, 2006.
