My main focus is the intersection of Hollywood film and prestige television, as cultural institutions, and blockbuster game companies operating in the Euro-American context. My current research also discusses resonance in blockbuster games and its uses for(re)producing real-world cultures. This core project has spun off into discussing the blockbuster game genre more broadly, as well as the individual articulations of the AAA style of game-making. Additionally, I look at the processes of legitimizing the perceived successes of this sector of the industry in trade shows (E3, Gamescom, Summer Game Fest)and industry-driven award shows (The Game Awards, BAFTA, SXSW).
At the undergraduate level, I am the coordinator for MARK452 'Digital Marketing,' where I concentrate on teaching digital strategy, as well as how-to plan and enact conversion-based approaches. I recently finished an open source textbook to support the course.
At the master's level, I am the instructor for MSCA668 'Innovation and Marketing.'
Teaching material published
Dolbec, Pierre-Yann (2021). Digital Marketing Strategy, open source textbook, Concordia University.
Chattopadhyay, Amitava, Pierre-Yann Dolbec, Rajesh Nanarpuzha, and Jean Wee (2020). "The AAK Kolo Nafaso Programme: Securing an Alternative Shea Supply Chain," INSEAD Case Studies.
Refereed journal articles
Dolbec, Pierre-Yann, Zeynep Arsel, and Aya Aboelenien (2022), "A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets," Journal of Marketing, doi.org/10.1177/00222429221093624
Dolbec, Pierre-Yann, Rodrigo Castilhos, Marcelo J. Fonseca, Guilherme Trez (2022), ".How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study on Brazilian Religious Schools," Journal of Marketing Research, 59 (1), 118-135.
Pierre-Yann Dolbec, Eileen Fischer, and Robin Canniford (2021). "Something Old, Something New: Enabled Theory Building in Qualitative Marketing Research," Marketing Theory, 21 (4), 443-461
Castilhos, Rodrigo and Pierre-Yann Dolbec (2018). "Conceptualizing Spatial Types: Characteristics, Transitions, and Research Avenues," Marketing Theory, 18 (2), 154-168.
Dolbec, Pierre-Yann and Eileen Fischer ( 2015), "
Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets,"
Journal of Consumer Research, 42 (April).
- One of six "Highly cited" articles at the Journal of Consumer Research for 2016
- As of 2020, second most cited paper at the Journal of Consumer Research for research published in 2015
- Featured in JCR Research Curation "The Psychology of Innovation", July 2016
–One of the 25 most downloaded papers in 2014-2015 at the Journal of Retailing.
- As of 2020, third most cited paper at the Journal of Retailing for research published in 2013
Book chapters
Dolbec, Pierre-Yann and Andre F. Maciel (2018), “The Micro-Dynamics of Taste,”
Taste, Consumption, and Markets, edited by Zeynep Arsel and Jonathan Bean, Routledge, 95-112.
Kozinets, Robert V., Pierre-Yann Dolbec and Amanda Earley (2014), “Netnographic Analysis: Capturing and Interpreting Culture through Websites, Blogs, Tweets, Facebook Posts, Virtual Worlds and Other Social Media Data,” in Uwe Fleck, Ed., The Sage Handbook of Qualitative Data Analysis. Sage: London.
