Why study marketing?
Marketing is the art of persuasion: How to convey ideas, manage buzz and create desire. You persuade people to do things: buy a car, vote for a politician—even choose a university. And it doesn’t matter if you sell smart phones, business degrees or sustainable living, you’ll learn the strategies, tactics and measurements behind every consumer choice.
During your degree, you practice decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:
- Examine current marketing theories and practices
- Identify the information needed to tackle marketing problems
- Develop an ability to adapt to constantly changing marketing environments
- Hone your communications and personal selling skills
- Learn to analyze market metrics and other types of marketing data
JMSB’s applied approach paves the way for your seamless entry into the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher, social media campaigner or any number of marketing careers this versatile degree offers you.
BComm in Marketing
A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All JMSB students study a core business curriculum coupled with a JMSB major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.
- Core business courses (42 credits)
- Marketing major courses (24 credits)
- Electives (24 credits) which may include a business minor (12 credits)
JMSB minor in marketing
A minor in marketing (12 credits) is available only to JMSB undergraduate students. This minor fulfils half of the 24 elective credits in your BComm and complements your major field of study.
Applying to the Marketing co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:
- Plan and organize events
- Conduct marketing research, project development and analysis
- Participate in fundraising campaigns
- Review merchandising trends
- Create public relations strategies and perform related tasks
Societies and competitions
As a Marketing student, you lead an active social life, connecting with students, and competing at regional, national or international level events.
Our degree is versatile, opening up many careers paths, including:
- Product or brand manager
- Professional sales manager
- Account executive (advertising)
- Marketing communications coordinator
- Social media specialists
Visit Career Management Services to learn about more careers in supply chain operations management.