Associate Professor, Marketing
Concordia University Research Chair in Consumption and Markets
Program Director, Master's Research Programs at John Molson School of Business
Areas of Expertise
- Value and valuation
- Spaces of consumption
Graduate student supervision
Zeynep is interested in supervising MSc and PhD students on topics of branding, social media, value, exchanges, taste, commercial and domestic spaces and gender
Letters of Recommendation
Former and current students: If you would like to ask for a letter of recommendation, I strongly suggest you to check this website before sending me a request.
Introduction to Marketing, Undergraduate
Consumer Behavior, Undergraduate
Strategic Brand Management, MBA
Qualitative Research Methods, MSc and PhD
Taste, Consumption and Markets (2018), eds. Zeynep Arsel and Jonathan Bean, Routledge, NY
Gendering Theory in Marketing and Consumer Research (2017), eds. Zeynep Arsel, Kirsi Eräranta, Johanna Moisander, Routledge, NY (Originally published as a special issue of the Journal of Marketing Management)
Refereed Journal Articles
Arsel, Zeynep (2018), “Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews,” Journal of Consumer Research (also translated to Brazilian Portuguese as “Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas” in Revista Interdisciplinar de Marketing, Vol 8, No 2 (2018))
Martineau, Eric and Zeynep Arsel (2017) “Managing Communities of Co-Creation around Consumer Engagement Styles,” Journal of the Association for Consumer Research
Debenedetti, Alain, Harmen Oppewal and Zeynep Arsel (2014), “Place Attachment in Commercial Settings: A Gift Economy Perspective, ” Journal of Consumer Research, 40 (February), 904-923.
Arsel, Zeynep and Jonathan Bean (2013) “Taste Regimes and Market-Mediated Practice,” Journal of Consumer Research, 39 (February), 899-917 (lead article).
Arsel, Zeynep and Craig J. Thompson (2011) “Demythologizing Consumption Practices: How Consumers Protect their Field-Dependent Identity Investments From Devaluing Marketplace Myths,” Journal of Consumer Research, 37 (February), 791-806.
Thompson, Craig J., Aric Rindfleisch and Zeynep Arsel (2006) “Emotional Branding and the Strategic Value of the Doppelgänger Brand Image”, Journal of Marketing, 1(January), 50-64.
Thompson, Craig J. and Zeynep Arsel, (2004) “The Starbucks Brandscape and Consumers’ (Anti-Corporate) Experiences of Glocalization”, Journal of Consumer Research, 31 (December), 631-643.
Arsel, Zeynep and Jonathan Bean (forthcoming), “Taste,” in Consumer Culture Theory, eds. Eric Arnould and Craig Thompson, Sage.
Pomiès Anissa and Zeynep Arsel (forthcoming), “Retracing the History of the Concept of Taste,” in Taste Consumption and Markets: An Interdisciplinary Volume eds. Zeynep Arsel and Jonathan Bean, New York, Routledge.
Arsel, Zeynep (2015), “Assembling Markets and Value,” in Assembling Consumption: The Handbook of Assemblage Theories in Marketing and Consumer Research , eds. Robin Canniford and Domen Bajde, New York, Routledge.
Arsel, Zeynep and Scott Stewart (2015), “Identity Degrading Brands,” in Strong Brands, Strong Relationships, eds. Susan Fournier, Michael Breazeale, and Jill Avery, New York, RoutledgeArsel, Zeynep and Xin Zhao (2013), “Blogs,” in The Routledge Companion to Digital Consumption, eds. Russell Belk and Rosa Llamas, New York: Routledge.
Refereed Conference Proceedings
Pomiès Anissa and Zeynep Arsel (2016), “There is Disputing about Taste: Genealogy of a Contested Concept”, Consumer Culture Theory Conference, July 2016, Lille, France (Winner, Best Special Session Award)
Linnet, Jeppe Trolle and Zeynep Arsel (2014) “"The Moment of Entry: A Phenomenological Exploration of the Experience of Social Buzz," Consumer Culture Theory Conference, June 2014, Helsinki, Finland
Bean, Jonathan and Zeynep Arsel (2013), “Understanding Mediated Practices: Combining Ethnographic Methods with Blog Data to Develop Insights,” Ethnography in Praxis Conference, Sept 2013, London UK.
Arsel, Zeynep (2013), “Collaborative Redistribution Systems and Value Creation,” European Marketing Academy 2013 Conference, June 2013, Istanbul, Turkey (accepted, however not presented).
Stewart, Scott and Zeynep Arsel (2013), “Degrading Brands and Consumer Brand Relationships,” Consumer Brand Relationships Conference, May 2013, Boston, MA.
Mérigot, Philippe, Alain Debenedetti, and Zeynep Arsel (2013) “The Porous Nature of Places: An Economies of Worth Perspective," 7th Workshop On Interpretive Consumer Research, April 2013, Brussels, Belgium.
Arsel, Zeynep, Alain Debenedetti and Philippe Mérigot (2012), “The Dynamics and Continuity of Place Attachment: Cues from a Parisian Wine Bar,” Association for Consumer Research 2012 Conference, October 2012, Vancouver, Canada.
Martineau, Eric and Zeynep Arsel (2012) “A Typology of Crowdsourcing Participation Styles”, Association for Consumer Research 2012 Conference, October 2012, Vancouver, Canada.
Debenedetti, Alain, Philippe Mérigot and Zeynep Arsel (2012) “Continuity and Transfer of Place Attachment: An Ethnographic Exploration, "European Marketing Academy 2012 Conference, May 2012, Lisbon, Portugal.
Arsel, Zeynep and Susan Dobscha (2011), “Hybrid Pro-social Exchange Systems: The Case of Freecycle,” Association for Consumer Research Conference, October 2011, St Louis, MO, USA.
Zhao, Xin and Zeynep Arsel (2011) “Food Blogs and Consumer Culture," 2011 Asia-Pacific Conference of Association for Consumer Research Conference, June 2011, Beijing, China.
Debenedetti, Alain, Philippe Mérigot and Zeynep Arsel (2011) “The Continuation of Place Attachment Experience Through Time and Space: The “Coin De Verre” Case," 6th Workshop On Interpretive Consumer Research, May 2011, Odense, Denmark.
Arsel, Zeynep and Jonathan Bean (2010) “Networked Styles and Normalizing Taste Narratives,” Association for Consumer Research Conference, October 2010, Jacksonville, FL, USA.
Arsel, Zeynep and Xin Zhao (2010) “Personal Blogging, Performance and the Quest for Fame,” Association for Consumer Research Conference, October 2010, Jacksonville, FL, USA.
Arsel, Zeynep and Susan Dobscha (2010) “Local Acts, Global Impacts?: Examining the Pro-Social, Non-Reciprocal Nature of Freecyclers, ” European Association for Consumer Research Conference, July 2010, London, UK.
Arsel, Zeynep and Jonathan Bean (2010) “Collective Taste Making: Analyzing Apartment Therapy Narrative,” Consumer Culture Theory Conference, June 2010, Madison, WI, USA.
Arsel, Zeynep (2009) “Exploring the Social Dynamics of Online Bartering,” Association for Consumer Research Conference, October 2009, Pittsburgh, PA, USA.
Arsel, Zeynep and Craig J. Thompson (2008) “I Might Consume Like a Hipster, but I am not a Hipster: Myth Markets and Consumer Reflexivity,” Consumer Culture Theory Conference, June 2008, Suffolk University, Boston, MA, USA.
Arsel, Zeynep and Craig J. Thompson (2005) “Consuming It Cool: Status Multiplicity and Contextualized Cultural Capital,” European Association for Consumer Research Conference, June 2005, Göteborg, Sweden.
Thompson, Craig J and Zeynep Arsel (2003) “Consumers’ Experiences of Glocalization in a Hegemonic Brandscape: The Case of Starbucks and Local Coffee Shop Culture,” Association for Consumer Research Conference, October 2003, Toronto, Canada.
Arsel, Zeynep (2002), “Consuming ‘by’ taste or consuming taste: A Revisit to Bourdieu’s Distinction,“ Association for Consumer Research Conference, Oct 2002, Atlanta, GA.
Invited Talks and Workshops
Invited Colloquiums and Workshops
Doctoral Seminar on Consumption Markets Culture Theorization, Turkey (2019)
Invited Faculty Mentor, ACR Doctoral Symposium, (2015, 2017)
Invited Faculty Mentor, CCTC Qualitative Data Analysis Workshop, (2013, 2015)
Invited Faculty Mentor, Society for Consumer Psychology Doctoral Symposium (2013)
University of Wisconsin-Madison Marketing Camp, September 2018
Queens University, March 2018 (rescheduled due to illness in the family)
Wilfrid Laurier University, Feb 2018
Lisle & Roslyn Payne Research Symposium, University of Arizona, Jan 2018
Association for ConsumerResearch Doctoral Consortium, San Diego, Oct 2017
Universite Paris Est,June 2017
York University, April 2017
Stockholm Business School, June 2016
Consumer Culture Theory Qualitative Data Analysis Workshop, June 2015
The Walrus Talks- Being Human, Ottawa, 29 April 2015
ANZMAC Doctoral Colloquium, Brisbane, Dec 2014
ACR Doctoral Symposium,Baltimore, Oct 2014
Universite Paris-Est, April 2014
Chicago Consumer Culture Community, Chicago, April 2014
York University, April 2014
University of Melbourne, Nov 2013
Cass School of Business, Sept 2013
University of Southern Denmark, Aug 2013
Anthropology of Markets and Consumption Conference, University of California at Irvine, March 2013
Rochester Institute of Technology, Dec 2012
HEC Lausanne, Sept 2012
Concordia University Faculty Research Excellence Showcase, Oct 2011
Universite Paris-Est, May 2011
University of South Carolina
University of Warwick
Special Issue on Taste, in Consumption, Markets & Culture (2019)
Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research (2015)
Journal of Consumer Research
Consumption, Markets & Culture
Editorial Review Board Memberships
Journal of Marketing
Journal of Consumer Research
Journal of Marketing Management