Refereed journal articles
Most Recent Articles/Forthcoming
Reid,Susan, Ulrike de Brentani & Elko J. Kleinschmidt (2014),Divergent Thinking and Market Visioning Competence: An EarlyFront-end Radical Innovation Success Typology. IndustrialMarketing Management (Special Issue on ‘Radical Innnovation’).
InPress / OnLine
Reid, Susan & Ulrike de Brentani (2015), Building a MeasurementModel for Market Visioning Competence and its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, DivergentThinking Attitudes and Ideational Behavior. Journal of Product Innovation Management Forthcoming
deBrentani, Ulrike & Elko J. Kleinschmidt (2015), Impact of Company Resources and Capabilities on Global NPD Program Performance Project Management Journal
Restuccia,Mariachiara, Ulrike de Brentani,>RenaudLegoux & J-F.Ouellet. Product Life Cycle Management and Distributor Involvement in New Product Development. Journal of Product Innovation Management. Forthcoming
Most Cited Articles
de Brentani, Ulrike (2001), Innovative versus Incremental New Business Services: Different Keys for Achieving Success. Journal of Product Innovation Management, 18, 4 (July): 169-187.
(Google Scholar citations: 525)
de Brentani, Ulrike (1989), Success and Failure in New Industrial Services. Journal of Product Innovation Management, 6, 4 (December): 239-258.
Lead Article
(Google Scholar citations: 451)
Reid, Susan E. & Ulrike de Brentani (2004), The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model. Journal of Product Innovation Management 21, 3 (May): 170-184.
Finalist: JPIM Best Paper Award 2004
(Google Scholar citations: 442)
de Brentani, Ulrike (1991), Success Factors in Developing New Business Services. European Journal of Marketing, 25, 2 (March/April): 33-59
(Google Scholar citations: 369)
Reprint: New Product Development: A Reader (1996), S. Hart (ed.), Dryden: 401-427
Cooper, Robert G. & Ulrike de Brentani (1991), New Industrial Financial Services: What Distinguishes the Winners. Journal of Product Innovation Management, 8, 2 (June): 75-90.
Lead Article
(Google Scholar citations: 330)
de Brentani, Ulrike (1995), New Industrial Service Development: Scenarios for Success and Failure. Journal of Business Research, 32, 2 (February): 93-103.
Lead Article
(Google Scholar citations: 267)
de Brentani, Ulrike & Emmanuel Ragot (1996), Developing New Business-to-Business Professional Services: What Factors Impact Performance? Industrial Marketing Management, 25,4 (Nov): 517-30.
(Google Scholar citations: 187)
de Brentani, Ulrike & Elko J. Kleinschmidt (2004), Corporate Culture and Commitment: Impact on Performance of International New Product Development Programs. Journal of Product Innovation Management. 21, 5 (September): 309-333.
(Google Scholar citations: 181)
de Brentani, Ulrike & Robert G. Cooper (1992), Developing Successful New Financial Services for Businesses. Industrial Marketing Management, 21, 3 (July): 231-41.
(Google Scholar citations: 135)
de Brentani, Ulrike (1993), The New Product Process in Financial Services: Strategy for Success", International Journal of Bank Marketing, 11, 3 (July): 15-22.
(Google Scholar citations: 119)
Kleinschmidt, Elko J., Ulrike de Brentani & Sören Salomo (2007), Performance of Global New Product Development Programs: A Resource Based View. Journal of Product Innovation Management 24, 5 (September): 419-441.
Lead Article: Special Issue: "Effective Global Product Innovation and Launch"
(Google Scholar citations: 112)
Thomas P. Hustad Best Paper Award 2007
Cooper, Robert G. & Ulrike de Brentani (1984), Criteria for Screening New Industrial Products. Industrial Marketing Management, 13, 3 (August): 149-156.
(Google Scholar Citations: 85)
de Brentani, Ulrike, Elko J. Kleinschmidt & Sören Salomo (2010), Success in Global New Product Development: Impact of Strategy and the Behavioral Environment of the Firm. Journal of Product Innovation Management 27, 2 (March): 143-159.
Lead Article
(Google Scholar citations: 57)
Finalist: JPIM Best Paper Award 2010
de Brentani, Ulrike (1986), Do Firms Need a Custom-Designed New Product Screening Model? Journal of Product Innovation Management, 3, 2 (June): 108-19.
Reprint: New Product Development: A Reader (1996), S. Hart (ed.) (1996). Dryden Press: 108-119.
(Google Scholar Citations: 51)
Recent and other articles
Schultz, Carsten, Soeren Salomo, Ulrike de Brentani & Elko J. Kleinschmidt (2013), How Formal Control Influences Decision-making Clarity and Innovation Performance. Journal of Product Innovation Management, 30, 3 (June): 430-447
(Google Scholar citations: 6)
de Brentani, Ulrike & Susan E. Reid (2012), The Fuzzy Front End of Discontinuous Innovation: Insights for Research and Management. Journal of Product Innovation Management. 29, 1 (January): 70-87
(Google Scholar citations: 33)
First Runner-up: JPIM Best Paper Award for 2012
Reid, Susan E. & Ulrike de Brentani (2012), Market Vision and the Front End of NPD for Radical Innovation: The Impact of Moderating Effects. Journal of Product Innovation Management, 29, S1 (December): 124-139
(Google Scholar citations: 4)
Salomo, Sören, Elko J. Kleinschmidt & Ulrike de Brentani (2010), Managing New Product Development Teams in a Globally Dispersed NPD Program. Journal of Product Innovation Management, 27, 6 (December): 955-971.
(Google Scholar citations: 18)
Kleinschmidt, Elko J., Ulrike de Brentani & Sören Salomo (2010), Information Processing and Firm-internal Environment Contingencies: Performance Impact on Global New Product Development. Creativity & Innovation Management, 19, 3 (September): 200-218.
Lead Article
(Google Scholar citations: 11)
Tudor Rickards Best Paper Award for 2010
Reid, Susan E. & Ulrike de Brentani (2010), Market Vision and Market Visioning Competence: Impact on Early Performance of Radically New High-Tech Products.Journal of Product Innovation Management 27, 3 (June): 500-518.
(Google Scholar citations: 25)
Salomo, Sören, Elko J.Kleinschmidt & Ulrike de Brentani (2005), Innovation Culture and Top Management Commitment in New Product Development for International Markets. Entrepreneurship 59, 3 (March): 237-262.(Google Scholar citations: 10)
de Brentani, Ulrike (1995), Firm Size: Implications of Achieving Success in New Industrial Services. Journal of Marketing Management (Special Issue-Services Marketing) 11, 1-3 (May): 207-225.
(Google Scholar citations: 20)
de Brentani, Ulrike & Cornelia Dröge (1988), Determinants of the New Product Screening Decision: A Structural Model Analysis. International Journal of Research in Marketing, 5, 2 (Fall): 91-106.
(Google Scholar citations: 34)
de Brentani, Ulrike & Cornelia Dröge (1985), The Company, Product and Market Dimensions of New Product Decision Scenarios. International Journal of Research in Marketing, 2, 4 (Fall):243-53.
(Google Scholar citations: 7)
Lead Article
Calantone, Roger & Ulrike de Brentani (1981), The Maturation of the Science of Media Selection. Journal of the Academy of Marketing Science, 9, 5 (Fall): 490-524.
(Google Scholar citations: 9)
