Prof. Ohjin Kwon, John Molson School of Business
Assistant Professor, Marketing
Ph.D. University of Southern California
M.Sc. University of California, Los Angeles
Assistant Professor of Marketing 2010 -
Digital marketing, Demand prediction, Consumer search pattern recognition
Spatial models, Bayesian methods, Eye-tracking data
[Doctoral] Consumer Research Methods
[MBA] Marketing Research and Analytics
[Undergraduate] Marketing Management, International Marketing Management
"The Informational Role of Product Trade-Ins for Pricing Durable Goods," with Anthony J.Dukes, S. Siddarth, and Jorge M. Silva-Risso. Journal of Industrial Economics. 2015.
"The (Dis)Advantage of Friendship on Information Search and Satisfaction," with Darlene Walsh, and Hakkyun Kim. Canadian Journal of Administrative Science. 2019.
"How Institutional and Ecological Forces Shape Career Profiles of Organizational Leaders," with Young-Chul Jeong and Huseyin Leblebici. Human Relations. 2020.