Dr Büyükkurt's current research interests center on probabilistic choice models, perceptual mapping, consumer and management judgments under uncertainty, and assessment of subjective probability distributions and their use in probabilistic decision support systems in marketing. His teaching interests include product management, marketing research, multi-variate data analysis in marketing. Dr. Büyükkurt's publications appeared in the Journal of Marketing Research, Journal of Consumer Research, and Decision Sciences.
Education
PhD (Indiana University)
Areas of expertise
- Assessment of subjective probability distributions and their use in probabilistic
- decision support systems in marketing
- Consumer and management judgments under uncertainty
- Perceptual mapping
- Probabilistic choice models
