Part-time professor, Marketing
Hamid Shirdastian is a part-time faculty member at the JMSB, Concordia University. As a PhD candidate of Business Administration (Marketing specialization), his research focuses on examining the big data and its potential values to study consumer behavior and firm strategy. His current work explores predicting brand sentiments through social media to provide a reliable and valid instrument to evaluate the level of sentiments towards a brand more specifically and more accurately. He is also working on location-based advertising and also on using social media contents to develop new product or service. His previous research focused on shopping channel preferences and cloud marketing adoption by the SMEs. His work has been presented in the Academy of Marketing Science conferences and published in the International Journal of Information Management, International Journal of Business Environment, among others. Hamid has also served as an ad-hoc reviewer for the Journal of Business Research, the American Marketing Association Conferences, and the Academy of Marketing Science annual conference.He holds an undergraduate degree in Metallurgical and Materials Engineering, and MBA from Iran.
MARKETING MANAGEMENT I / INTRODUCTION TO MARKETING
COMMUNITY SERVICE INITIATIVE
1. Developing a Marketing and Communications Plan for Kiwanis Club Lakeshore, QC, Canada
2. Developing a Marketing and Communications Plan for Pacem School, Vermont, USA