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Hamid Shirdastian

Part-time professor, Marketing


Hamid Shirdastian
Email: hamid.shirdastian@concordia.ca
Availability: MB 9.405, everyday by appointment.

Hamid Shirdastian is a part-time faculty member at the JMSB, Concordia University. As a PhD candidate of Business Administration (Marketing specialization), his research focuses on examining the big data and its potential values to study consumer behavior and firm strategy. His current work explores predicting brand sentiments through social media to provide a reliable and valid instrument to evaluate the level of sentiments towards a brand more specifically and more accurately. He is also working on location-based advertising and also on using social media contents to develop new product or service. His previous research focused on shopping channel preferences and cloud marketing adoption by the SMEs. His work has been presented in the Academy of Marketing Science conferences and published in the International Journal of Information Management, International Journal of Business Environment, among others. Hamid has also served as an ad-hoc reviewer for the Journal of Business Research, the American Marketing Association Conferences, and the Academy of Marketing Science annual conference.He holds an undergraduate degree in Metallurgical and Materials Engineering, and MBA from Iran.


Teaching activities

COMM223/MARK201

MARKETING MANAGEMENT I / INTRODUCTION TO MARKETING

MBA661

COMMUNITY SERVICE INITIATIVE

Superviser:
1. Developing a Marketing and Communications Plan for Kiwanis Club Lakeshore, QC, Canada
2. Developing a Marketing and Communications Plan for Pacem School, Vermont, USA


Publications

Refereed journal article

Shirdastian, H., Laroche, M., Richard, M. O. (2017). Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter. International Journal of Information Management (IF=4.51), in press. Available online at:
http://www.sciencedirect.com/science/article/pii/S0268401217302657 

Fazli, S., Shirdastian, H., Laroche, M. (2015).  Effective Factors of Successful Cloud Marketing Adoption by SMEs: The Case of Iran. International Journal of Business Environment, 7(4), 415-434.

Shirdastian, H., Fazli, S. (2014). Brand Marketing of "Made in X" Based on a Hybrid Model Combining the DEMATEL and the ANP, Case Study: the "Made in Iran" Brand. International Journal of Scientific Management and Development, 5(2), 141-148.

Shirdastian, H., Towhidi, N., Allahkaram, S. R., Cheraghi, M. S. (2013). Comparing the Ranking of Cobalt Coating Microstructures, Produced by Direct Current through Experimental Studies and the Analytic Hierarchy Process, Journal of Nano- and Electronic Physics, 5(1), 1-5.

Refereed conference proceedings

Shirdastian, H., Laroche, M., Richard, MO. (2017),  Identifying brand sentiment through analytics, Accepted for presentation at the 2017 Academy of Marketing Science Annual Conference, to be held May 24 – May 26 at Coronado, California

Shirdastian, H., Laroche, M. (May 2016). Motivations of Shopping Channel Preference and Purchase Intention: the Moderating Role of Involvement. 44th annual conference of Academy of Marketing Science, Orlando, FL.

Shirdastian, H., Towhidi, N., Allahkaram, S. R., Cheraghi, M. S., (2012). Ranking the Cobalt Coating Nanostructures, Produced by Direct current Through the Analytic Hierarchy Process (AHP), Proceedings of International Conference of Nanomaterials: Application & Properties 2012, Sumy State University, Crimea, Ukraine. Vol. 1, pp. 1-3.

Shirdastian, H., Towhidi, N., Allahkaram, S. R., Cheraghi, M. S., (2012). Comparing the Ranking of Cobalt Coating Microstructures, Produced by Direct Current through Experimental Studies and the Analytic Hierarchy Process, 6th joint conference of Iranian metallurgical engineering society and Iranian foundry men’s society, University of Tehran, Tehran, Iran.

Shirdastian, H., Towhidi, N., Allahkaram, S. R., Cheraghi, M. S., (2012)., Ranking of Cobalt Coating Microstructures, Produced by Pulse Current through the Analytic Hierarchy Process, 6th joint conference of Iranian metallurgical engineering society and Iranian foundry men’s society, University of Tehran, Tehran, Iran.

Shirdastian, H., Kordestani, G. R., (2012) Activity Based Costing of National Production for Creating and Developing of Value Brand of Made in Iran, NCPLC 2012, University of Kordestan, Iran.

Working topics

Exploiting user-generated contents (UGCs) in new product development (NPD) the moderating role of the NPD stages

Attitudes toward the location-based advertising its antecedents, consequences and moderators

Big Learning in the Big Data Era: Antecedents and Consequences of Educational Analytics

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