Concordia University

http://www.concordia.ca/content/concordia/en/jmsb/faculty.html

Caroline Roux, PhD

Assistant Professor, Marketing

Office: S-MB 13225 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 4182
Email: caroline.roux@concordia.ca
Website(s): Personal website
Availability: By appointment

Caroline Roux received her PhD in Marketing from Northwestern University’s Kellogg School of Management. She also holds a MSc in Marketing from HEC Montréal and a BBA in Marketing from the Université du Québec à Trois-Rivières. Her primary area of research explores how reminders of resource scarcity affect consumers’ cognitions, judgment and behaviour. More broadly, her research interests focus on better understanding how pro-social values and moral considerations influence consumers’ decision making.

Dr. Roux received research grants from the Social Sciences and Humanities Research Council of Canada and the Fonds Québécois de la Recherche sur la Société et la Culture. She also routinely presents her research and chairs sessions at internationally renowned academic conferences such as the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), and the Society for Judgment and Decision Making (SJDM) conferences. She also teaches and coordinates Marketing Communications (MARK 453) at the undergraduate level.

Education

  • PhD, Marketing, Northwestern University
  • MSc, Marketing, HEC Montréal
  • BBA, Marketing, Université du Québec à Trois-Rivières

Areas of expertise

  • Resource Scarcity
  • Pro-social Behavior
  • Goal Conflict
  • Decision Making


Publications

Refereed journal articles

Goldsmith, Kelly, Caroline Roux, and Jingjing Ma (2018). When Seeking the Best Brings out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral BehaviorJournal of Consumer Psychology, Forthcoming.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior, Journal of Consumer Research, 42 (4), 615-631.

Norman, Wayne, Caroline Roux, and Philippe Bélanger (2009). Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behavior, Journal of Business Ethics, 86 (3), 257-271.


Awards & Funding

Award

Petro-Canada Young Innovator Award, Strategic Research Cluster – The Person and Society, Concordia University (2017-2018)

Research Funding

Insight Development Grant (Principal Investigator), Social Sciences and Humanities Research Council of Canada (2015-2017)

Establishment of New Researchers Grant (Principal Investigator), Fond de Recherche du Québec – Société et Culture (2015-2018)


Conferences

Refereed Proceedings

Roux, Caroline and Meng Zhu (2015). Thinking Under Scarcity: How Resource Scarcity Impacts Consumers’ Cognitive Processes, Society for Consumer Psychology 2nd International Conference.

Roux, Caroline and Kelly Goldsmith (2014). Scarcity, Poverty, and their Implications for Consumers’ Cognitions, Judgment and Behavior, Advances in Consumer Research, 42.

Mittal, Chiraag and Caroline Roux (2013). Understanding Consumers' Perception of and Responses to Scarcity Cues, Advances in Consumer Research, 41.

Refereed Presentations

Past 5 years (see CV for full list)

Goldsmith, Kelly, Ali Tezer, and Caroline Roux* (2017). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Paper presented at the Southern Ontario Behavioural Decision Research Conference, Kingston, ON.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux (2017). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Paper to be presented at the Society for Consumer Psychology Conference, San Francisco, CA.

Goldsmith, Kelly, Caroline Roux, Anne Wilson (2016). Acting on Information: Reminders of Resource Scarcity Promote Adaptive Behavior and Flexible Thinking. Poster presented at the Society for Judgment and Decision Making Conference, Boston, MA.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux (2016). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Poster presented at the Society for Judgment and Decision Making Conference, Boston, MA.

Roux, Caroline, Jingjing Ma and Kelly Goldsmith (2015). When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity. Poster presented at the Association for Consumer Research Conference, Berlin, Germany.

Ong, Lin L., José Antonio Rosa, Caroline Roux, Srinivas Venugopal (2016). Social Identity Dimensions as Surfaces: A Befitting Metaphor for Intersectionality Research in Subsistence Marketplaces. Paper presented at the Sixth Subsistence Marketplaces Conference, Champaign, IL.

Roux, Caroline, Jingjing Ma and Kelly Goldsmith (2015). When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity. Paper presented at the Society for Judgment and Decision Making Conference, Chicago, IL.

Roux, Caroline and Kelly Goldsmith (2015). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Society for Consumer Psychology 2nd International Conference, Vienna, Austria.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). On the Consequences of a Scarcity Mindset: Why Thoughts of Having Less Can Lead to Taking (and Giving) More. Paper presented at the Society for Consumer Psychology 2nd International Conference, Vienna, Austria.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). When Reminders of Resource Scarcity Prompt Selfish (and Generous) Behavior. Paper presented at the AMA Marketing & Public Policy Conference, Washington, D.C.

Roux, Caroline, Kelly Goldsmith, Sean Blair and Jung Kyun Kim (2015). When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism. Paper presented at the Society for Consumer Psychology Conference, Phoenix, AZ.

Roux, Caroline and Kelly Goldsmith (2015). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Society for Consumer Psychology Conference, Phoenix, AZ.

Roux, Caroline, Kelly Goldsmith, Sean Blair and Jung Kyun Kim (2014). When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism. Paper presented at the Society for Judgment and Decision Making Conference, Long Beach, CA.

Roux, Caroline, Kelly Goldsmith, Sean Blair and Jung Kyun Kim (2014). When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism. Paper presented at the Association for Consumer Research North American Conference, Baltimore, MD.

Roux, Caroline and Kelly Goldsmith (2014). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Trans-Atlantic Doctoral Conference, London, UK.

Roux, Caroline and Kelly Goldsmith (2013). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Poster presented at the Society for Judgment and Decision Making Conference, Toronto, ON.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2013). Competitive Mindset: Does Scarcity Call for Selfishness? Paper presented at the Association for Consumer Research North American Conference, Chicago, IL.

Roux, Caroline and Kelly Goldsmith (2013). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Association for Consumer Research North American Conference, Chicago, IL.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2013). Do Desperate Times Lead to Desperate Measures? The Effect of Scarcity on Consumer Decision Making. Paper presented at the Society for Judgment and Decision Making Conference, Minneapolis, MN.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2012). Scarcity and Consumer Decision Making: Do Desperate Times Call for Desperate Measures? Paper presented at the Trans-Atlantic Doctoral Conference, London, UK.


Teaching

Courses taught

MARK 453, Marketing Communications, Undergraduate, course coordinator and instructor (2014-present)
EMBA 612, Marketing Management, Executive MBA, guest lectures (Fall 2016)
MSCA 615, Research Methodology, MSc, co-taught with B. Kemal Büyükkurt and Kamila Sobol (Fall 2015)

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