Concordia University

http://www.concordia.ca/content/concordia/en/jmsb/faculty.html

Caroline Roux, PhD

Assistant Professor, Marketing

Office: S-MB 13225 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 4182
Email: caroline.roux@concordia.ca
Website(s): Personal website
Availability: By appointment

Caroline Roux received her PhD in Marketing from Northwestern University’s Kellogg School of Management. She also holds an MSc in Marketing from HEC Montréal and a BBA in Marketing from the Université du Québec à Trois-Rivières. Her primary area of research explores how reminders of resource scarcity affect consumers’ cognitions, judgment, and behaviour. More broadly, her research interests focus on better understanding how pro-social values and moral considerations influence consumers’ decision making.

Caroline received research grants from the Social Sciences and Humanities Research Council of Canada and the Fonds Québécois de la Recherche sur la Société et la Culture. She also was the 2017 recipient of the Petro-Canada Young Innovator Award in the Strategic Research Cluster "The Person and Society." Caroline's research has been published in the Journal of Consumer Research and the Journal of Consumer Psychology, among others. She also routinely presents her research and organizes symposiums at the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), and the Society for Judgment and Decision Making (SJDM) conferences.

Caroline further teaches and coordinates Marketing Communications (MARK 453) at the undergraduate level. She has also co-taught courses at the graduate level. 

Education

  • PhD, Marketing, Northwestern University
  • MSc, Marketing, HEC Montréal
  • BBA, Marketing, Université du Québec à Trois-Rivières

Areas of expertise

  • Resource Scarcity
  • Pro-social Behavior
  • Goal Conflict
  • Decision Making


Publications

Refereed journal articles

Cannon, Christopher, Kelly Goldsmith, and Caroline Roux (2018). A Self-Regulatory Model of Resource Scarcity, Journal of Consumer Psychology, Forthcoming.

Goldsmith, Kelly, Caroline Roux, and Jingjing Ma (2018). When Seeking the Best Brings out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral BehaviorJournal of Consumer Psychology, Forthcoming.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior, Journal of Consumer Research, 42 (4), 615-631.

Norman, Wayne, Caroline Roux, and Philippe Bélanger (2009). Recognizing Business Ethics: Practical and Ethical Challenges in Awarding Prizes for Good Corporate Behavior, Journal of Business Ethics, 86 (3), 257-271.


Awards & Funding

Award

Petro-Canada Young Innovator Award, Strategic Research Cluster – The Person and Society, Concordia University (2017-2018)

Research Funding

CASA Grant to Faculty to Assist MSc Student Research (Francis Jarry), Concordia University, John Molson School of Business (2017-2018)

CASA Grant to Faculty to Assist MSc Student Research (Laura Goodyear), Concordia University, John Molson School of Business (2017-2018)

Insight Development Grant (Principal Investigator), Social Sciences and Humanities Research Council of Canada (2015-2017)

Establishment of New Researchers Grant (Principal Investigator), Fond de Recherche du Québec – Société et Culture (2015-2018)


Conferences

Refereed Proceedings

Roux, Caroline, Meng Zhu, and Kelly Goldsmith (2018). “Toward an Integrated Understanding of Resource Scarcity,” Advances in Consumer Research, Forthcoming.

Ein-Gar, Danit and Caroline Roux (2018). “How Past, Present, and Expected Future Resource Scarcity Shapes Decision Making for One's Present and Future Wellbeing,” Advances in Consumer Research, Forthcoming.

Roux, Caroline and Meng Zhu (2015). Thinking Under Scarcity: How Resource Scarcity Impacts Consumers’ Cognitive Processes, Society for Consumer Psychology 2nd International Conference.

Roux, Caroline and Kelly Goldsmith (2014). Scarcity, Poverty, and their Implications for Consumers’ Cognitions, Judgment and Behavior, Advances in Consumer Research, 42.

Mittal, Chiraag and Caroline Roux (2013). Understanding Consumers' Perception of and Responses to Scarcity Cues, Advances in Consumer Research, 41.

Refereed Presentations

Past 5 years (see CV for full list)

Goodyear, Laura*, Caroline Roux, Ali Tezer, and Kelly Goldsmith (2018). “When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism.” Poster to be presented at the Society for Consumer Psychology, Dallas, TX.

Roux, Caroline, Kamila Sobol, Laura Goodyear*, and Kelly Goldsmith (2018). “Works With/For You!” How Framing Health-Related Products as Partners Versus Servants Impacts The Consumption of Indulgences. Poster to be presented at the Society for Consumer Psychology, Dallas, TX.

Goldsmith, Kelly, Caroline Roux, and Anne Wilson* (2017). Acting on Information: Reminders of Resource Scarcity Promote Adaptive Behavior and Flexible Thinking. Paper presented at the Association for Consumer Research Conference, San Diego, CA.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux* (2017). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Paper presented at the Association for Consumer Research Conference, San Diego, CA.

Goodyear, Laura*, Caroline Roux, Ali Tezer, and Kelly Goldsmith (2017). When Not Having Enough Prompts Consumers to Show Off: Reminders of Resource Scarcity Prompt Narcissism. Poster presented at the Association for Consumer Research Conference, San Diego, CA.

Roux, Caroline, Kelly Goldsmith, Kamila Sobol, and Laura Goodyear* (2017). “Works With/For You!” How Framing Health-Related Products as Partners Versus Servants Impacts The Consumption of Indulgences. Poster presented at the Association for Consumer Research Conference, San Diego, CA.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux* (2017). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Paper presented at the Southern Ontario Behavioural Decision Research Conference, Kingston, ON.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux (2017). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Paper to be presented at the Society for Consumer Psychology Conference, San Francisco, CA.

Goldsmith, Kelly, Caroline Roux, Anne Wilson (2016). Acting on Information: Reminders of Resource Scarcity Promote Adaptive Behavior and Flexible Thinking. Poster presented at the Society for Judgment and Decision Making Conference, Boston, MA.

Goldsmith, Kelly, Ali Tezer, and Caroline Roux (2016). When Thoughts of “Having Less” Promote the Desire to Become One’s Best: Reminders of Resource Scarcity Increase the Desire for Self-Improvement. Poster presented at the Society for Judgment and Decision Making Conference, Boston, MA.

Roux, Caroline, Jingjing Ma and Kelly Goldsmith (2015). When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity. Poster presented at the Association for Consumer Research Conference, Berlin, Germany.

Ong, Lin L., José Antonio Rosa, Caroline Roux, Srinivas Venugopal (2016). Social Identity Dimensions as Surfaces: A Befitting Metaphor for Intersectionality Research in Subsistence Marketplaces. Paper presented at the Sixth Subsistence Marketplaces Conference, Champaign, IL.

Roux, Caroline, Jingjing Ma and Kelly Goldsmith (2015). When Choosing the Best Brings out the Worst: Maximizing Increases Cheating Due to Greater Perceptions of Scarcity. Paper presented at the Society for Judgment and Decision Making Conference, Chicago, IL.

Roux, Caroline and Kelly Goldsmith (2015). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Society for Consumer Psychology 2nd International Conference, Vienna, Austria.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). On the Consequences of a Scarcity Mindset: Why Thoughts of Having Less Can Lead to Taking (and Giving) More. Paper presented at the Society for Consumer Psychology 2nd International Conference, Vienna, Austria.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2015). When Reminders of Resource Scarcity Prompt Selfish (and Generous) Behavior. Paper presented at the AMA Marketing & Public Policy Conference, Washington, D.C.

Roux, Caroline, Kelly Goldsmith, Sean Blair and Jung Kyun Kim (2015). When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism. Paper presented at the Society for Consumer Psychology Conference, Phoenix, AZ.

Roux, Caroline and Kelly Goldsmith (2015). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Society for Consumer Psychology Conference, Phoenix, AZ.

Roux, Caroline, Kelly Goldsmith, Sean Blair and Jung Kyun Kim (2014). When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism. Paper presented at the Society for Judgment and Decision Making Conference, Long Beach, CA.

Roux, Caroline, Kelly Goldsmith, Sean Blair and Jung Kyun Kim (2014). When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism. Paper presented at the Association for Consumer Research North American Conference, Baltimore, MD.

Roux, Caroline and Kelly Goldsmith (2014). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Trans-Atlantic Doctoral Conference, London, UK.

Roux, Caroline and Kelly Goldsmith (2013). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Poster presented at the Society for Judgment and Decision Making Conference, Toronto, ON.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2013). Competitive Mindset: Does Scarcity Call for Selfishness? Paper presented at the Association for Consumer Research North American Conference, Chicago, IL.

Roux, Caroline and Kelly Goldsmith (2013). Understanding the Psychology of Scarcity: When Limited Resources Promote Abstract Thinking. Paper presented at the Association for Consumer Research North American Conference, Chicago, IL.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2013). Do Desperate Times Lead to Desperate Measures? The Effect of Scarcity on Consumer Decision Making. Paper presented at the Society for Judgment and Decision Making Conference, Minneapolis, MN.

Roux, Caroline, Kelly Goldsmith, and Andrea Bonezzi (2012). Scarcity and Consumer Decision Making: Do Desperate Times Call for Desperate Measures? Paper presented at the Trans-Atlantic Doctoral Conference, London, UK.


Teaching

Courses taught

MARK 453, Marketing Communications, Undergraduate, course coordinator and instructor (2014-present)
EMBA 612, Marketing Management, Executive MBA, guest lectures (Fall 2016)
MSCA 615, Research Methodology, MSc, co-taught with B. Kemal Büyükkurt and Kamila Sobol (Fall 2015)

Back to top

© Concordia University