Concordia University

http://www.concordia.ca/content/concordia/en/jmsb/faculty.html

Onur Bodur, PhD

Associate Professor, Marketing
Director of the Centre for Multidisciplinary Behavioural Business Research (CMBBR)

Office: S-MB 13317 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 2903
Email: onur.bodur@concordia.ca
Website(s): Video Describing My Research

Dr. Bodur received his MS and PhD in marketing at Virginia Tech and joined Concordia University in 2000. His primary research area is consumer decision-making, and its public policy and marketing implications. His research examines in-store effects on purchase decisions, socially responsible consumption and marketing practice, social influences on consumer choice, and consumer responses to price information.  In his research, Dr. Bodur uses a number of different methodologies that include lab experiments, surveys, and field studies using self-reports, behavioral observations, and neurophysiological measures.
His research has implications for brand management, product design, online and offline retailers, product placement, pricing, online consumer environments, and promotion of socially responsible consumption and positive health behaviours. He actively supervises research projects at MSc and PhD levels, organizes professional development and researcher training workshops.

Dr. Bodur's research has been funded by SSHRC, FQRSC, Bell, CRIR, DOCSE, and other private companies. He has presented his work and chaired sessions at internationally renowned academic conferences such as ACR, SCP, EMAC, and Marketing Science. Dr. Bodur's publications appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, Psychology & Marketing, Journal of Business Ethics.

Dr. Bodur has taught at undergraduate and graduate levels and his teaching portfolio includes courses in consumer behavior, marketing management, marketing research, pricing, research methodology, social responsibility and public policy issues in marketing. He is also the co-author of Effective Marketing Research in Canada. Dr. Bodur has been nominated for the best teacher award in the John Molson School of Business multiple times.  He is currently the director of Centre for Multidisciplinary Behavioural Business Research (CMBBR).

Education

PhD (Virginia Polytechnic Institute and State University)

Areas of expertise

    • Consumer decision making, its managerial and public policy implications
    • Socially responsible consumption and marketing practice
    • Visual attention in retail environment
    • Social influences on individual and joint consumer decisions
    • Consumer responses to price and price information


Publications

Refereed Journal Articles


Bodur, H. Onur, Noreen Klein, and Neeraj Arora (2015)“Understanding Consumer’s Use of Online Price Information.” Journal of Retailing, 91 (1), 125-139 (DOI: 10.1016/j.jretai.2014.09.003).

        5 year impact factor:2.45.

 

Sample media mentions: 1-on-1 TV Interviewwith M. Takehashi:@ CTV “How online retail is helping stores” (April 10, 2015,see: http://montreal.ctvnews.ca/video?playlistId=1.2321130).

TheGlobe and Mail (R. Tamburri) “How online price-comparison sites affect consumershopping habits,” (April 14, 2015).

Top10 JR Articles downloaded in the first 6 mo of online publication.

 

Brand,John O.*, H. Onur Bodur, BiancaGrohmann, and Aaron P. Johnson (2014),“Perceptual averaging of three-dimensional shapes,” Canadian Journal of Experimental Psychology,68(4), 292 (DOI: 10.1037/cep0000041). *With graduate student.

 

Bodur, H. Onur and Neeraj Arora (2014) "AsymmetricImpact of Reference Point Confidence on Consumer Evaluations.” Customer Needs and Solutions, 1(4),277-287 (DOI: 10.1007/s40547-014-0027-7).

 

Grohmann, Bianca and H. Onur Bodur (2014), “Brand SocialResponsibility: Conceptualization, Measurement, and Outcomes,Journal of Business Ethics (DOI:10.1007/s10551-014-2279-4).

        FinancialTimes 40 Journal (FT 40), 5 year impact factor: 1.89.

 

Bodur, H. Onur, Kimberly Duval*, andBianca Grohmann (2014), “Will You Purchase Environmentally-Friendly Products? UsingPrediction Requests to Increase Choice of Sustainable Products,Journal of Business Ethics (DOI:10.1007/s10551-014-2143-6). *Withgraduate student.

        FT 40 Journal, 5 year impact factor: 1.89.

 

        Sample media mentions: USA News (US), e!Science News (US),Waste Dive (US), Science Daily(US), News (US),The Needs (US),Phys Org (US), Science Codex (US), Click Green (US); Climate & Wire (US),Technobahn (US).

 

Bodur, H. Onur, Ting Gao*, and BiancaGrohmann (2014), “The EthicalAttribute Stigma: Understanding When Ethical Attributes Improve ConsumerResponses to Product Evaluations,” Journalof Business Ethics, 122(1), 167-177 (DOI: 10.1007/s10551-013-1764-5).  *Withgraduate student.

        FT 40 Journal, 5 year impact factor: 1.89.

 

Sample media mentions: Science Daily (US);e!ScienceNews (US); PhysOrg (US); LivingBiology (US); ScienceNewsLine (US);Technology.org (US); Jersey Tribune (US); UNFOXNews (US); Feed Story (US); RedOrbit (US); CT News (France), Greenstyle (Italy).

 

Atalay, A.Selin, H. Onur Bodur, and DinaRasolofoarison* (2012), "Shining in the Center:Central Gaze Cascade Effect on Product Choice,” Journal of ConsumerResearch, 39(4), December, 848-866 (DOI: 10.1086/665984). *With graduate student.

        FT40 Journal, 5 year impact factor: 4.78.

 

Samplemedia mentions:Radio Canada (CBC-Canada); Marketing News (US); Clarin (Argentina); BBC Mundo(UK); Globe and Mail (Canada: July 18, 2012). Centre is the sweet spot for products on display, study finds);SudDeutsche Zeitung (Germany); Science Daily (United States); Cosmetics Design(US); SmartPlanet (US); TerceraCultura (Chile); Unión de Consumidores deArgentina (Argentina)

 

Bélisle, Jean-François*and H. Onur Bodur (2010), “Avatars as Information: Perception ofConsumers Based on Their Avatars in the Virtual World,” Psychology & Marketing, 27(8), August, 741-765 (DOI: 10.1002/mar.20354). *Withgraduate student, lead article.

        5 year impact factor: 1.51.

 

Samplemedia mentions:Radio Interview on Avatars with Dan Delmar (CJAD 800/VIRGIN RADIO96/CHOM 97.7); Der Standard (Austria); Kurier (Austria); news.ch(Switzerland); St.Gallen online (Switzerland); Discovery News (US); CorreioBraziliense (Brazil); e! Science News (US); First Science (US); PhysOrg.com(US); Red Orbit (US); Science Daily (US); Big News Network (Australia);Vulgariz (France).

 

Bodur, H. Onur and Bianca Grohmann (2005), “Consumer Responses to Gift Receipt inBusiness-to-Consumer Contexts,” Psychology& Marketing, 22(5), 441-457 (DOI: 10.1002/mar.20067).

        5 year impact factor: 1.51.

 

Aribarg, Anocha, NeerajArora, and H. Onur Bodur* (2002),“Understanding the Role of Preference Revision and Concession in GroupDecisions,” Journal of Marketing Research, 39 (3), 336-349 (DOI:10.1509/jmkr.39.3.336.19105). 

        *Based on Dr. Bodur’sdissertation, alphabetical order.

        FT 40 Journal, 5year impact factor: 3.80.

 

Bodur, H. Onur, David Brinberg, and Eloïse Coupey (2000),“Belief, Affect, and Attitude: Alternative Models of the Determinants ofAttitude,” Journal of ConsumerPsychology, 9 (1), 17-28 (DOI: 10.1207/s15327663jcp0901_2).

        FT 40 Journal, 5 year impact factor: 2.02.


Books

Zikmund, William G. and H. Onur Bodur (2007). Effective Marketing Research in Canada (2007). 1E. Toronto, ON: Thomson Nelson Canada.

Refereed Conference Publications

Bodur, H. Onur, Kimberly Duval, and Bianca Grohmann (2014), "How Social Normative Influences in Advertising Can Help Increase Sustainable Consumption" AMA 2014 Marketing & Public Policy Conference, Boston: American Marketing Association.

Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “Carried Away by the Underdog Brand: Source Advantages in Brand Biographies,” Proceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain: European Marketing Academy.

Duval, Kimberly H. Onur Bodur, and Stephanie Peck (2014), The Effect of Social Identity Complexity on Adherence to Social Norms to Purchase Sustainable Products,” Proceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain: European Marketing Academy.

Bodur, H. Onur, Ting Gao, and Bianca Grohmann (2013), “Investigating Contribution of Ethical Attributes to Product Evaluations,” Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey: European Marketing Academy.

Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2013), “Different Shades of Fit: When Surprising Corporate Social Responsibility Improves Consumer Evaluations,” Proceedings of the 42nd Annual Conference of the European Marketing Academy (EMAC), Istanbul, Turkey: European Marketing Academy.

Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison (2012), “Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice,” Advances in Consumer Research, Vol. XXXVI, Vancouver, BC: Association for Consumer Research.

Tofighi, Maryam and H. Onur Bodur (2012) “Differential Effects of Social Responsibility for National and Private Label Brands,” ASAC Conference Proceedings, St. John’s, NL: Administrative Sciences Association of Canada.

Bodur, H. Onur
, Bianca Grohmann, and Ali Tezer (2012), “A Positive Surprise: Revisiting the Role of Fit in Social Responsibility Evaluations,” ASAC Conference Proceedings, St. John’s, NL: Administrative Sciences Association of Canada.

Bodur, H. Onur
, Neeraj Arora, and Noreen Klein (2012), “Differential Role of Multiple Reference Points in Consumer Choice,” ASAC Conference Proceedings, St. John’s, NL: Administrative Sciences Association of Canada.

Bodur, H. Onur
, Neeraj Arora, and Noreen Klein (2012), “Integrating Configural Weight Theory and Prospect Theory to Explain Consumer Choice,” Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal: European Marketing Academy.

Bélisle, Deny and H. Onur Bodur (2011), “Details Matter: The Role of Pricing and Presentation Strategy on Bundles,” in (Ed.), Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia: European Marketing Academy.

Bodur, H. Onur
and Andrea Kim (2011), “When Spending more on CSR Might Not Mean Doing Better,” in (Ed.), Proceedings of the 40th Annual Conference of the European Marketing Academy (EMAC), Ljubljana, Slovenia: European Marketing Academy.

Bodur, H. Onur
, Jean-Francois Belisle and Danielle Mantovani Lucena da Silva (2010), "What Does My Avatar Say About Me? Consumer Self Presentation In Virtual Worlds,” Proceedings of the 39th Annual Conference of the European Marketing Academy (EMAC), Copenhagen, Denmark: European Marketing Academy.

Bélisle, Jean-François, and H. Onur Bodur (2010), “Les Avatars en Tant que Sources d'Informations: Perception des Utilisateurs Basée sur Leur Avatar dans les Univers Virtuels” In (Ed.), 78e Congrès annuel de l’ACFAS, Montreal, Canada.

Bélisle, Deny and H. Onur Bodur (2009), “Assessing the Inter-relatedness Among bundled Products: The Development of Products’ Contingency Scale,” Sofy Carayannopolous (Eds.), ASAC Conference Proceedings, Vol: XXX, Niagara Falls, ON: Administrative Sciences Association of Canada.

Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), "Is Your Avatar’s Personality Representative of Your Own Personality? An Investigation of the Virtual World Second Life," in 27th Annual Advertising and Consumer Psychology Conference: Virtual Social Identity and Consumer Behavior, ed. Natalie T. Wood and Michael R. Solomon, Philadelphia, PA: American Psychological Association (APA), 16.

Bélisle, Jean-François, H. Onur Bodur, and Jacques Nantel (2008), "Perception in Virtual Worlds: Personality Impressions Based on Avatars in the Virtual World Second Life," in SPSP 2008 Annual Meeting, Albuquerque, NM: Society for Personality and Social Psychology (APA), 339.

Bélisle, Deny and H. Onur Bodur (2008), “The impact of products’ contingency level on the attractiveness of the price bundling strategy,” Michael Bliemel (Eds.), ASAC Conference Proceedings, Vol: XXIX, Halifax, NS: Administrative Sciences Association of Canada.

Bodur, H. Onur
and Lissa Matyas (2008), “When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus,” in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

Bodur, H. Onur
and Lissa Matyas (2007), “Less can be better: Investigating the Impact of Assortment Size on Consumers’ Choice Experience,” Morad Benyoucef (Eds.), ASAC Conference Proceedings, Vol: XXVIII, Ottawa, ON: Administrative Sciences Association of Canada.

Bodur, H. Onur
and Lissa Matyas (2007), “When Do Consumers Prefer More Choice? Understanding Consumers’ Reactions to Assortment Size,” In Halldór Örn Engilbertsson (Ed.), Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland: European Marketing Academy.

Barlas, Sema and Bodur, H. Onur (2007), "Effects of Social Consumption on Choices: Unintended Concessions," In Cele Otnes (Ed.) European Advances in Consumer Research, Vol: VIII, Provo, UT: Association for Consumer Research.

Bodur, H. Onur
and Sema Barlas (2007), "“I” have Self-Control, “We” Do Not: Experiential Social Effects on Self-Control,” In Halldór Örn Engilbertsson (Ed.), Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland: European Marketing Academy.

Barlas, Sema and H. Onur Bodur (2006), "Understanding Self Control in Social Consumption,” In George Avlonitis (Ed.), Proceedings of the 35th Annual Conference of the European Marketing Academy (EMAC), Athens, Greece: European Marketing Academy.

Barlas, Sema, H. Onur Bodur, and Lei Huang (2006), "Effects of Social Consumption on Individual Choice: Individual and Social Origins of Self-Control,” In Dan Ariely, Baba Shiv, and Michal Strahilevitz (Eds.) SCP Winter 2006 Conference, Miami, FL: Society for Consumer Psychology (APA).

Bodur, H. Onur
and Bianca Grohmann (2004), “Goal–Oriented Ad Design: An Investigation of Message Type and Consumption Goal Congruence,” In Fayez F. Boctor and Alain Martel (Eds.) ASAC Conference Proceedings, Vol: XXV, Quebec City, QC: Administrative Sciences Association of Canada.

Bodur, H. Onur
, Neeraj Arora, and Anocha Aribarg (2002), “Understanding Preference Revision and Concession in Joint Decisions,” In Susan M. Broniarczyk and Kent Nakamoto (Eds.), Advances in Consumer Research, Vol. XXIX, Austin, TX: Association for Consumer Research. 

Coupey, Eloïse, H. Onur Bodur, and David Brinberg (1998), “Predecision Processes In Consumer Choice: Effects Of Prior Knowledge On Aspects Of Decision Structuring,” In Joseph W. Alba and J. Wesley Hutchinson (Eds.), Advances in Consumer Research, Vol. XXV, Denver, CO: Association for Consumer Research.

Other Contributions

Bélisle, Jean-François and H. Onur Bodur (2010), “Avatars as Information” in The Brunswick Society Newsletter in Memoriam Lenard I. Dalgleish (Ed.) Lars Sjödahl, Vol.25, p.8.




Research activities

Research Workshops

September 5, 2014: Managing Scientific Projects in Behavioural and Social Sciences.  Joint organization with Centre for Multidisciplinary Behavioural Business Research (CMBBR) and Dr. Kathleen Boies.  Visitor: Dr. François Chiocchio, University of Ottawa.

April 14-17, 2014: Advances in Visual Research in Marketing.  Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Rik Pieters,Tilburg University.

March 21-22, 2013:  Statistical Mediation, Moderation, and Conditional Process Analysis.  Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Andrew F. Hayes, Associate Professor of Quantitative Psychology and Associate Professor of Communication, Ohio State University, USA.

September 20-21, 2012: Applications of Implicit Motivations in Business Research.  Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Dr. Oliver C. Schultheiss, Professor of Psychology, Chair for Experimental Psychology, Motivation, and Affective Neuroscience Institute of Psychology, Friedrich-Alexander University.

June 18-20, 2012: Methodological Advances in Behavioral Research and Applications in MPLUS. Centre for Multidisciplinary Behavioural Business Research (CMBBR) Professional Development Workshop with Dr. Robert J. Vandenberg, Professor of Management, Terry College of Business, University of Georgia.


Participation activities

Refereed Conference Presentations

Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), “When Surprise is Good: How Surprising Corporate Social Responsibility Benefits Brands,” in SCP Winter 2014 Conference, ed. Mark Forehand and Americus Reed, Miami, FL: Society for Consumer Psychology (APA).

Brand, John, H. Onur Bodur, Bianca Grohmann, Aaron P. Johnson (2014), “Perceptual Averaging of Three-dimensional Shapes,” in CSBBCS 2014 Conference, 24th Annual Meeting, ed. Ben Dyson, Toronto, ON: Canadian Society for Brain, Behaviour, and Cognitive Science.

Bodur, H. Onur, Maryam Tofighi, and Bianca Grohmann (2014), “How Private Label Brands Benefit from Ethical Attribute Introduction,” in SCP Winter 2014 Conference, ed. Mark Forehand and Americus Reed, Miami, FL: Society for Consumer Psychology (APA).

Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2014), ““I am the Underdog”: Self Communication of a Brand’s Passion Enhances Brand Evaluations,” in SCP Winter 2014 Conference, ed. Mark Forehand and Americus Reed, Miami, FL: Society for Consumer Psychology (APA).

Tezer, Ali, H. Onur Bodur, and Bianca Grohmann (2013), “Straight from the Horse’s Mouth: When Disadvantaged Brand Determination Improves Brand Evaluations,” Advances in Consumer Research, Vol. XXXVII, Chicago, IL: Association for Consumer Research.

Bodur, H. Onur, Bianca Grohmann, and Ali Tezer (2012), “Investigating the Positive Impact of Unexpected CSR,” Advances in Consumer Research, Vol. XXXVI, Vancouver, BC: Association for Consumer Research.

Tofighi, Maryam and H. Onur Bodur (2012) “Bolstering Brand Positioning through Ethical Attribute Congruence,Advances in Consumer Research, Vol. XXXVI, Vancouver, BC: Association for Consumer Research.

Bélisle, Deny and H. Onur Bodur (2012), “Understanding the Role of Bundle Pricing Strategy on Bundle Evaluations,” in SCP Winter 2012 Conference, ed. Anirban Mukhopadhyay and Amitav Chakravarti, Las Vegas, NV: Society for Consumer Psychology (APA).

Bélisle, Deny and H. Onur Bodur (2011), “Designing Attractive Bundle Offers: The Role of Pricing Strategy and Pictorial Presentation Format,” Advances in Consumer Research, Vol. XXXV, St. Louis, MO: Association for Consumer Research.

Bodur, H. Onur and Andrea Kim (2011), “A Slight Suspicion May Destroy a Good Repute: Impact of CSR Strategy on Consumer Responses,” in 2011 Marketing & Public Policy Conference (MPPC), Washington, DC: American Marketing Association.

Bodur, H. Onur and Andrea Kim (2011), “Impact of Suspicion in CSR Evaluations,” in SCP Winter 2011 Conference, ed. Naomi Mandel and David Silvera, Atlanta, GA: Society for Consumer Psychology (APA).

Bélisle, Deny and H. Onur Bodur (2010), "Contextual effects of bundle presentation and pricing strategy on bundle value" in SCP Winter 2010 Conference, ed. Meg Meloy and Adam Duhachek, St. Pete Beach, FL: Society for Consumer Psychology (APA).

Bélisle, Jean-François and H. Onur Bodur (2008), "Understanding Website Interactivity in Online Shopping Experience: The Role of Avatars," in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

Bélisle, Deny and H. Onur Bodur (2008), "When are Product Bundles More Attractive? Explaining the Role of Product Contingency Level, Consumption Goals, and Promotional Strategy" in SCP Winter 2008 Conference, ed. Maria Cronley and Dhananjay Navakankupparm, New Orleans, LA: Society for Consumer Psychology (APA), 29.

Bodur, H. Onur and Lissa Matyas (2007), “When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus,” In Angela Y. Lee and Dilip Soman (Eds.), Advances in Consumer Research, Vol. XXXV, Valdosta, GA: Association for Consumer Research.

Selected Media Appearances

Related to:
Bodur, H. Onur, Ting Gao, and Bianca Grohmann (2014), “The Ethical Attribute Stigma: Understanding When Ethical Attributes Improve Consumer Responses to Product Evaluations,” Journal of Business Ethics, 122(1), 167-177 (DOI: 10.1007/s10551-013-1764-5).
 
Science Daily (US); e!ScienceNews (US); PhysOrg (US); LivingBiology (US); ScienceNewsLine (US); Technology.org (US); Jersey Tribune (US); UNFOXNews (US); Feed Story (US); Red Orbit (US); CT News (France).
 

 
Related to:
Atalay, A. Selin, H. Onur Bodur, and Dina Rasolofoarison (2012), "Shining in the Center: Central Gaze Cascade Effect on Product Choice,” Journal of Consumer Research, 39(4), December, 848-866 (DOI: 10.1086/665984).
 
Radio Canada (CBC-Canada); Marketing News (US); Clarin (Argentina); BBC Mundo (UK); Globe and Mail (Canada); SudDeutsche Zeitung (Germany); Science Daily (United States).
 

 
Related to:
Bélisle, Jean-François and H. Onur Bodur* (2010), “Avatars as Information: Perception of Consumers Based on Their Avatars in the Virtual World,” Psychology & Marketing, 27(8), August, 741-765 (DOI: 10.1002/mar.20354).
 
Radio Interview on Avatars with Dan Delmar (CJAD 800/VIRGIN RADIO 96/CHOM 97.7); Der Standard (Austria); Kurier (Austria); news.ch (Switzerland); St.Gallen online (Switzerland); Discovery News (US); Correio Braziliense (Brazil); e! Science News (US); First Science (US); PhysOrg.com (US); Red Orbit (US); Science Daily (US); Big News Network (Australia).

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