Santaguida credits his Concordia experience as having an effect on his view of the world that led him to start CareAxis.
While taking his MBA, Santaguida took a Marketing Management course given by Bryan Barbieri that taught the importance of delighting customers. “It’s a simple but incredibly powerful concept. It should permeate everything that we do as entrepreneurs. Unfortunately, our health-care system often fails in this regard.”
However, CareAxis can truly delight patients by helping them manage their back pain without having to set foot in a hospital, he says.
CareAxis has brought Santaguida back to his Concordia roots – it’s based in Concordia’s District 3, an innovation hub for start-ups.
“I rediscovered Concordia through this relationship,” says Santaguida. “It’s been quite impactful. They’ve provided coaching, training, office space and other resources to help us. I’m incredibly grateful to have them.”