The app — which was launched in Guangzhou, China — is a fun, interactive rewards system to encourage people to recycle and live sustainable lifestyles.
Users get points for activities such as volunteering with the elderly, taking public transit and jogging, and then can redeem the points for rewards like health supplements, small digital devices and energy-efficient products.
Each task has a different point reward. Once the user hits a certain number of points, they can request a prize. Another feature is the ability to compete against other users.
“Our goal was to encourage people in China to live in a more sustainable and innovative manner while, at the same time, rewarding them for the daily efforts and achievements with commercial incentives,” he says.
He notes that the ERSIF team chose Guangzhou because of both its population — approximately 11 million — and well-documented environmental issues.
“I anticipate users to gradually build up a healthy living style, be active with charitable events and activities, plus maintain the active atmosphere of social communication and interaction.”