Concordia University

Marketing subject guide

Library Resources


  • Canadian Marketing Association (CMA)
  • Institute of Communication Agencies (ICA): Canadian association. See Publications link, some are free and online, including Best Practices publications, ICA Glossary of Media Terminology, and the guide "Getting a TV Commercial to Air"
  • Association of Canadian Advertisers (ACA)
  • Marketing Research and Intelligence Association (MRIA)
  • American Marketing Association (AMA)
Standards & Regulations
Advertising, Marketing & PR Campaigns & History
Industry News
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