Marketing subject guide
Library Resources
Please use the list of Consumer Report Databases from the Business Research Portal.
Websites
Associations
- Canadian Marketing Association (CMA)
- Institute of Communication Agencies (ICA): Canadian association. See Publications link, some are free and online, including Best Practices publications, ICA Glossary of Media Terminology, and the guide "Getting a TV Commercial to Air"
- Association of Canadian Advertisers (ACA)
- Marketing Research and Intelligence Association (MRIA)
- American Marketing Association (AMA)
Standards & Regulations
- Competition Bureau, Canada
- Advertising Standards Canada
- CMA - Regulatory Affairs
- Advertising and Marketing Law in Canada (book)
Advertising, Marketing & PR Campaigns & History
- Cassies Case Library: Canadian advertising award winners.
- PRSA's Silver Anvil Winners: Public Relations Society of America award for excellence in public relations.
- Ad Age Advertising Century: 20th century advertising
- Emergence of Advertising in America: 1850-1920
- Ad*Access: US & Canadian print advertising from between 1911 and 1950
- HarpWeek - 19th Century Advertising History
- Ad Council: Historic Campaigns Public service advertising campaigns
Industry News
- Marketing Magazine - CANADIAN: Fulltext online / Print edition (with images) / Website (newsletter & feeds)
- Strategy Magazine - CANADIAN: Fulltext online / Print edition (with images) / Website (additional content)
- Advertising Age - US: Fulltext online / Print edition (with images) / Website (additional content)
- Brandweek - US: Fulltext online / Website (additional content)
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Call (during service hours) 514-848-2424, ext. 7766 (Vanier) or ext. 7700 (Webster) |
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Chat with a librarian (during service hours) |
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Email us and receive a response within 48 hours (excluding holidays) |
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Go to the reference desk to talk to a librarian in person (during service hours) |
Recent acquisitions
New Databases
- Business Source Complete: Provides full-text to more than 1,650 scholarly business journals including market research reports and company reports from Datamonitor...
- Plunkett Research Online: Offers business intelligence, industry trends, statistics, market research, sales leads and corporate profiles for many US industries.
- Health and Psychosocial Instruments (HaPI): comprehensive bibliographic database providing information about behavioural measurement instruments...
New Books
Recent acquisitions: list of the latest materials acquired by Concordia University Library. Marketing related materials can be found mainly in the Hs.
