Eileen Fischer is Professor Marketing and the Max and Anne Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business and honorary visiting professor at the Cass Business School in London, UK. She is a co-editor of the Journal of Consumer Research. Her research in the field of entrepreneurship is concerned with customer, marketing, and market factors that affect firm performance. For example, she has studied how customer characteristics affect firm strategy, the processes by which new firms form reputations, and the implications of internet-enabled markets for internationalization by entrepreneurial firms. She also conducts research in the field of consumer behavior.