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http://www.concordia.ca/content/shared/en/news/offices/vpaer/aar/2012/10/23/blazing-new-trail-for-research-in-strategic-communications.html

Blazing new trail for research in strategic communications

Supporters of a strategic communications research centre at the John Molson School of Business surpassed their $500,000 goal to begin operations.
October 23, 2012
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By Scott McCulloch

Luc Beauregard | Photo by Joseph Dresdner
Luc Beauregard | Photo by Joseph Dresdner

Six months after launching a campaign to raise $500,000 for a new research hub in strategic communications at the John Molson School of Business, leaders from the business community have deftly surpassed their target.

“To date, we have raised $605,000,” RES PUBLICA president Jean-Pierre Vasseur told benefactors at a donor recognition event for the Luc Beauregard Centre of Excellence in Communications Research at Concordia on October 15.

The centre, whose mandate is to unite marketing and communications scholars with business leaders, was launched last April with a view to blazing a unique trail in Canadian higher education.

NATIONAL Public Relations, in collaboration with Concordia’s Advancement and Alumni Relations, spearheaded the fundraising campaign, that brought together more than a dozen corporate and private sponsors.

Marie Claire Morin, Alan Shepard, Luc Beauregard, Steve Harvey and Jean-Pierre Vasseur | Photo by Joseph Dresdner
Marie Claire Morin, Alan Shepard, Luc Beauregard, Steve Harvey and Jean-Pierre Vasseur | Photo by Joseph Dresdner

The centre pays homage to Luc Beauregard, a pioneer in the field of strategic communications and tireless volunteer.

“Rest assured, I am touched and I feel very humbled to deserve such honours,” RES PUBLICA founding chairman Luc Beauregard told guests.

Concordia president Alan Shepard said the centre will play a key role in propelling the university’s rising research profile.

“This is an important step forward for Concordia University,” he said.

Notable partners who helped fund the centre include: ArcelorMittal Mines Canada, National Bank of Canada, Francesco Bellini, First Lion Holdings Inc./BFL Canada, Fondation Daniel Lamarre, Groupe Germain Hospitalité, Heenan Blaikie, RES PUBLICA Consulting Group Inc., McDonald’s Restaurants of Canada Ltd., Pfizer Canada, Power Corporation of Canada, Carolyn and Richard J. Renaud, Sojecci II Ltée., Stikeman Elliott, Teck Resources Limited and TMX Group.

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