The centre’s mandate is to strengthen exchanges between scholars in marketing and strategic communications and industry to better understand the role of communications in business. The eponymous centre will pay homage to Luc Beauregard, a pioneer in the field of strategic communications and committed volunteer.
Centre to support students and research
The Luc Beauregard Centre of Excellence in Communications Research will support students and research in distinct ways.
Research funds will be awarded to professors following a rigorous and competitive process. Two Luc Beauregard doctoral fellowships will be awarded annually to researchers who wish to deepen their understanding of strategic communications.
In addition, the Luc Beauregard Speaker Series will foster exchanges between academics, researchers and practitioners in strategic communications. The Speaker Series, to be held every two years, will provide access to eminent experts who will share their knowledge with faculty members, students and the general public.