Master of Science in Marketing (MSc)
Program structure
John Molson’s research-based Masters allow students to produce the kind of research that is becoming increasingly necessary in public and private organizations or that leads toward advanced graduate business studies. Experiential opportunities are also available to adequately prepare our Master’s candidates for the job market.
Program structure
This Master of Science is a 45-credit applied research program consisting of both course work (seminars) and a thesis. Full-time students take three or four courses per term and complete the program in two years, while part-time students take one or two courses per term and can complete it in three to four years. International students must pursue studies on a full-time basis. Most course work is completed in the first half of the program, while the thesis is completed in the second half.
Canadian citizens and Permanent residents who wish to study part-time should understand that:
- some classes may only be offered in the Fall or Winter terms. There are no courses offered during the summer. and;
- some classes may only be offered in the morning or afternoon. Students who wish to work while studying should reach an arrangement with their employer about the potential need for a flexible work schedule.
YEAR 1
Fall
Four core courses (9 credits):
- MSCA 602: Applied Linear Statistical Models (3 credits)
- MSCA 618: Research Methods (3 credits)
- MSCA 655: Professional Development (0 credit)
- MSCA 678: Marketing Research Foundations (3 credits)
One elective course (3 credits) – see list below*
Winter
One core courses (3 credits):
- MSCA 679: Marketing Theory (3 credits)
Three elective courses (9 credits) – see list below*
Summer
Preliminary thesis work
*List of elective courses
- MSCA 662: Qualitative Research (3 credits)
- MSCA 663: Consumer Research Methods (3 credits)
- MSCA 665: Marketing Communications (3 credits)
- MSCA 667: Consumer Psychology and Decision Making (3 credits)
- MSCA 668: Innovation and Marketing (3 credits)
- MSCA 669: Pricing Management (3 credits)
- MSCA 671: Relationship Marketing Strategy (3 credits)
- MSCA 672: Special Topics in Marketing (3 credits)
- MSCA 673: Segmentation and Positioning Marketing (3 credits)
- MSCA 674: Meaning and Management of Brands (3 credits)
- MSCA 675: Retailing (3 credits)
Each year, a selection of specialized seminars will be offered on a rotating basis from those listed above.
Please note that all course listing on this page is subject to change and that the content of the seminars may vary from a year to another. Current students should consult the graduate calendar or refer to their program team at msc.jmsb@concordia.ca for the most updated information.
YEAR 2
Fall
Thesis proposal
- MSCA 694 - Thesis Proposal (3 credits)
Thesis work
- MSCA 695 Research Thesis (18 credits)
Winter
Thesis work
- MSCA 695 Research Thesis (continued)
Summer
Thesis defence
Please note that a French translation of the curriculum is available upon request at gradadvisor.jmsb@concordia.ca.
Recent thesis topics
- Exploring How Body Diversity Impacts the Effectiveness of Marketing Communications
- How Do Imposed Service Conditions Shape Customer-Server Interactions and Influence Tipping Dynamics in the Canadian Food Service Industry
- Awwvertising strategy: exploring how cuteness impacts influencer marketing
- Unraveling the Socioeconomic Layers Leading to Materialism: Exploring the Mediating Role of Happiness and Moderating Influence of Gratitude on Materialism
- Brand Reputation, a Dilemma, or a Solution? The Case of Data Breach Crises
- The Impact of Background Complexity on Social Media Engagement and Purchase Intentions: The Role of Influencer Type and Sponsorship Disclosure
- What makes emotional ads go viral?: The mediating role of emotional intensity and the moderating role of narrative transportation
- The Influence of Low- versus High-Threat Fear Appeals on Advertisement Believability for Eco-Friendly Fashion Brands: Exploring the Moderating Effects of Message Framing and Consumer
- Repetitive Financial Ads on Social Media Shape Next-Gen Future Financial Experience: Why Financial Experts Should be Alert?