Research

2012

Cheikhrouhou, Soumaya, and Bianca Grohmann (2012), “Size Matters: The Impact of Embedded Font Size on Object Size Perception,” Administrative Sciences Association of Canada (ASAC) Conference, St. John’s, Newfoundland and Labrador.

2011

Cheikhrouhou, Soumaya, and Bianca Grohmann (2011), “The Impact of Elongation on Consumers’ Size Judgments: Process and Boundaries,” Proceedings of the 2011 Administrative Sciences Association of Canada (ASAC) Conference, Montréal, Canada.

Cheikhrouhou, Soumaya, and Bianca Grohmann (2011), “Is Your Product on the Right Side? The Effect of Objects’ Elongation and Spatial Disposition on Size Perceptions,” Proceedings of the Association for Consumer Research Conference, St. Louis, Missouri.

2010

Ly, Samie Li Shang (2010), “A Multi-Method Exploration of Coffee Shop Atmospherics,” poster presented at the 2010 Annual Graduate Research Exposition, John Molson School of Business, Montreal. *Winner – Best M.Sc. Poster, Winner – Popular Choice Award.

Cheikhrouhou, Soumaya and Bianca Grohmann (2010), “Can Your Eye Tell the Difference? Judgment of Package Size,“ poster presented at the 2010 Annual Graduate Research Exposition, John Molson School of Business, Montreal.

Thomas, David, and Bianca Grohmann (2010), “Memory Effects of Retronasal Olfaction,” Proceedings of the 2010 Administrative Sciences Association of Canada (ASAC) Conference, Regina, Saskatchewan. [CD ROM]

2009

Cheikhrouhou, Soumaya and Bianca Grohmann (2009), “Is the More Elongated Object Always the Bigger?” poster presented at the 2009 Annual Graduate Research Exposition, John Molson School of Business, Montreal.

Thomas, David and Bianca Grohmann (2009), “’Chews Me:’ Impact of Chewing Gum on Consumers Shopping,” poster presented at the 2009 Annual Graduate Research Exposition, John Molson School of Business, Montreal.

Cheikhrouhou, Soumaya, and Bianca Grohmann (2009), “Touch Me With Your Eyes: The Influence of Colour Hue and Brightness on the Apparent Weight of Two-Dimensional Figures,” Proceedings of the 2009 Administrative Sciences Association of Canada (ASAC) Conference, Niagara Falls, Ontario.

Robitaille, Nicole, Bianca Grohmann, Rong Zhou, and Michael W. von Grünau (2009), “The Effects of Product Display Organization on Consumers’ Visual Attention to Attributes,” Proceedings of the 2009 Society for Consumer Psychology Conference, San Diego.