Concordia University


Course Code: CEDP 110
Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of the game. In this course, you'll get acquainted with the fundamentals of graphic communication and design. You'll learn the theory and practice of design and layout. You'll also work hands-on to learn techniques that will help you visualize and develop your ideas, render lettering using the principles of typography, and use color in layouts. Best of all you'll put all of that to good use as you prepare comprehensive presentations for projects.

Your take-away

This course is a great way to help you:
• Understand the fundamentals of graphic communication and design;
• Apply the appropriate work method adapted to media strategy and proper target audience;
• Understand the power of color, type and image applied to a specific medium;
• Apply design content with a clear understanding of technical media specifications;
• Prepare a design brief and contract.

Our approach

In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube.

Who benefits the most?

• Anyone who wants to learn the fundamentals of desktop publishing.
• Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication.
• Anyone interested in updating their professional portfolio with the latest design trends.
• Students looking onward to an academic path in design.
• Employees in marketing, communications or sales who want to refresh their skills or are open new horizons.
• Small business owners or association members who manage their own communications.
• Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Alumni discount

Concordia University Undergraduate and Graduate Alumni, based on the information maintained by the Office of the Registrar, are waived from paying registration and late registration fees when enrolling for courses at Concordia Continuing Education. In addition, Concordia University Undergraduate and Graduate Alumni will receive a 10% reduction on their tuition fees. The Alumni discount is automatically calculated when students enroll on-line.

Related programs

Back to top

© Concordia University