Communications & Digital Marketing

Active and Effective Listening

Course code: CEPS 1138EO - Duration: 3 hours

Start date: May 9, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

Start date: May 14, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Ever look back on a conversation and say to yourself, “That’s not the outcome I was hoping for.”? Well, you’re in luck. With this intensive workshop presented by leading management expert Kathryn Peterson that shouldn’t happen again. Here, you’ll learn how to prepare for, conduct and follow up on difficult conversations; provide complete and responsive feedback; manage yourself during tense situations; practice resonant leadership and non-verbal communications and much more. In short, you’ll acquire the skills you need to handle even the most difficult conversations with greater ease and success. *CNT* This training will enable you to: • Initiate and lead difficult conversations with success; • Adapt your leadership style to each employee's situation and level of development; • Deal effectively with certain types of emotionally charged situations. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who works in a management position and wants to improve their communication skills; • Small business owners who want to improve their ability to deal effectively on a human level; • Employees who want to move up in their company; • Anyone who wants to learn how to effectively manage difficult conversations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this workshop and let her fill you in on her secrets to successfully manage difficult situations.

Editing for Professionals

Course code: CEPS 1143EO - Duration: 3 hours

Start date: May 16, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;WRITE:Creative Writing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Want to know what separates amateur writing from professional copy? Easy. It’s the editing. The process of refining and reducing. Knowing what to leave out, what to add in, where, and how. In short, it’s about tailoring concise, compelling copy perfectly targeted to a specific audience. If that sounds like a skill you’d like to develop, join professional editor Giuseppe Valiante for this powerful, pens-on workshop. Your readers will thank you. *CNT* This workshop will empower you to: • make your writing more convincing and professional; • appreciate and apply the basic tools of editing; • structure and present compelling ideas for specific audiences; • hone editing skills to address often-overlooked errors in business writing. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual editing exercises; it includes a basic overview of grammar as it applies to editing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write and edit at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Introduction to Drone Videography

Course code: CEPS 1141E - Duration: 15 hours

Start date: May 24, 2024

Type: Workshop

• In-person

SSKILLEN:Soft Skills English;DIGICW:Digital Communications & Writing *VID* *KEYB* This workshop is offered in English. Drone videography has really taken off the past few years, enabling breathtaking footage rarely available in the past. And if you’re like many people, you dream of being behind the controls, piloting your drone into new career horizons. It thrills us, too. Which is why we created this introductory workshop. Led by award-winning videographer Diego Rivera-Kohn, you’ll learn about the laws that regulate drone flight in Canada and the basic operation of the more common consumer drones that don’t require a pilot’s certificate. You’ll also learn foundational themes like shot height, speed, distance and gimbal, and the narrative potential they have. Basic camera techniques will focus on light, composition, movement, depth, and suspense. And finally, you’ll have the chance to apply all that knowledge and skill as you learn how to film landscapes, architecture, and people. Ready to take flight? La vidéographie par drone est en plein essor depuis quelques années, permettant la captation d’images à couper le souffle qu’il était rarement possible de réaliser dans le passé. Comme beaucoup d’enthousiastes, vous rêvez certainement de prendre les commandes de votre drone – jusqu’à en faire une nouvelle carrière! Voilà une perspective très emballante en effet. Et c’est ce qui nous a incités à offrir cet atelier. Sous l’encadrement du vidéographe primé Diego Rivera Kohn, vous vous initierez aux lois qui régissent l’utilisation d’un drone au Canada de même qu’au fonctionnement de base des drones grand public les plus courants dont le pilotage n’exige pas de certificat de pilote. Vous explorerez des thèmes fondamentaux comme l’altitude de prise de vue, la vitesse et la suspension à cardan ainsi que leur potentiel sur le plan narratif. L’apprentissage des techniques de caméra fondamentales sera axé sur la lumière, la composition, le mouvement, la profondeur et la tension dramatique. Enfin, vous aurez l’occasion d’appliquer toutes ces nouvelles connaissances et habiletés en apprenant à filmer des paysages, des œuvres architecturales et des gens. Attention, décollage! *CNT* This workshop will empower you to: • Understand safety, ethical and legal aspects of operating drones; • Safely operate drones (under 249 grams) for audiovisual content acquisition; • Understand the role of storytelling in drone videography; • Apply basic techniques in drone videography to produce quality audiovisual content that has impact; • Build marketable, professional drone videography skills. À la fin de cet atelier, vous : • comprendrez les aspects sécuritaires, éthiques et juridiques de l’utilisation des drones; • saurez faire fonctionner des drones (de moins de 249 grammes) en toute sécurité à des fins d’acquisition de contenu audiovisuel; • comprendrez le rôle du récit dans la vidéographie par drone; • saurez appliquer des techniques de base de vidéographie par drone pour produire du contenu audiovisuel percutant et de qualité; • acquerrez des compétences professionnelles commercialisables en vidéographie par drone. *APP* This is a five-class, 15-hour workshop, with each class lasting three hours. Nine hours will take place in the classroom, six hours will take place outdoors, as per the following schedule: Week 1) Friday, May 24, 13:00 – 16:00 – in-class at the Mel Hoppenheim School of Cinema Week 2) Friday, May 31, 13:00 – 16:00 – outdoors at the de Maisonneuve Field, Loyola campus, (weather permitting ) Week 3) Friday, June 7, 13:00 – 16:00 – in-class at the Mel Hoppenheim School of Cinema Week 4) Friday, June 14, 13:00 – 16:00 – outdoors (location tbd) Week 5) Friday, June 21, 13:00 – 16 :00 – in class at the Mel Hoppenheim School of Cinema Cet atelier d’une durée totale de 15 heures se compose de cinq cours de trois heures chacun. Neuf heures de cours ont lieu en classe, et six heures, à l’extérieur, selon l’horaire suivant : 1re semaine : vendredi 24 mai 2024, 13 h – 16 h; en classe, à l’École de cinéma MelHoppenheim 2e semaine : vendredi 31 mai 2024, 13 h – 16 h; à l’extérieur, sur le terrain De Maisonneuve, situé sur le campus Loyola, si la météo le permet 3e semaine : vendredi 7 juin 2024, 13 h – 16 h; en classe, à l’École de cinéma Mel-Hoppenheim, 4e semaine : vendredi 14 juin 2024, 13 h – 16 h; à l’extérieur 5e semaine : vendredi 21 juin 2024, 13h – 16 h; en classe, à l’École de cinéma Mel-Hoppenheim *WHO* • Videographers who want to broaden their artistic horizons. • Photographers who want to create compelling video footage. • Anyone interested in creating professional-quality drone footage for personal use. • Les vidéographes qui souhaitent élargir leurs horizons artistiques. • Les photographes qui souhaitent créer des images vidéo captivantes. • Toute personne qui s’intéresse à la création d’images vidéo par drone de qualité professionnelle à des fins d’utilisation personnelle. *ADD* 1) Drones and SD cards will be provided by Concordia University; personal drones are not permitted. Students must have access to a computer or laptop to download images and videos outside of class time. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. 1) Les drones et les cartes mémoire SD sont fournis par l’Université Concordia; les drones personnels sont interdits. Les personnes étudiantes doivent avoir accès à un ordinateur ou à un portable pour télécharger les images et les enregistrements vidéo à l’extérieur des heures de cours. 2) Si le nombre d’inscriptions est insuffisant, l’atelier sera annulé et les personnes inscrites seront remboursées intégralement. 3) Cet atelier répond aux exigences de la « loi du 1 % » (Loi favorisant le développement et la reconnaissance des compétences de la main-d’œuvre). 4) Si vous souhaitez payer pour cet atelier par règlement de facture, veuillez écrire directement à Formation continue Concordia à l’adresse cce@concordia.ca. Notre personnel se fera un plaisir de vous aider. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Diego_Rivera_Kohn.jpg|Diego Rivera Kohn] Diego Rivera Kohn
With an MFA (Film Production) from Concordia University, Diego is also the Coordinator of the university’s Digital Animation program. While oxygen, food, water, and love sustain him, it is the act of creating that makes him feel most fully human. And that creativity most often finds expression in the act of visual storytelling. In addition to his drone skills, Diego designs and produces motion images for cinema and for multimedia. His films have screened at prominent festivals in Europe, Asia, and North and South America. One of his most recent films, Ex-voto for Three Souls, won a Golden Frog Award at the Plus Camerimage Festival (2008), the world’s premiere film festival dedicated to the art of cinematography. A drone pilot licensed by Transport Canada, Diego is thrilled to be leading this workshop to help train the next generation of drone videographers. Diego Rivera Kohn
Titulaire d’une maîtrise ès beaux-arts en production cinématographique de l’Université Concordia, Diego Rivera Kohn est coordonnateur du programme d’animation de synthèse. Bien qu’il compte sur l’oxygène, la nourriture, l’eau et l’amour pour assurer sa survie, c’est dans l’acte de créer qu’il se sent en pleine possession de son humanité. Or, sa créativité trouve le plus souvent son expression dans le récit visuel. Outre ses compétences dans le maniement des drones, Diego Rivera Kohn conçoit et produit des images en mouvement pour le cinéma et le multimédia. Ses films ont été projetés dans de nombreux festivals importants en Amérique du Nord, en Amérique du Sud, en Asie et en Europe. L’une de ses plus récentes œuvres, Ex-voto for Three Souls, a obtenu la Grenouille d’or au Festival Plus Camerimage (2008) – événement de renommée internationale consacré à l’art cinématographique. Titulaire d’un certificat de pilote de drone de Transport Canada, Diego Rivera Kohn est très enthousiaste à l’idée de diriger cet atelier et de soutenir la prochaine génération de vidéastes par drone.

Dealing with Difficult Personalities

Course code: CEPS 1011EO - Duration: 3 hours

Start date: June 4, 2024

Type: Workshop

• Online

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Difficult personalities. You know the type. You've probably got a few in mind. And you know the kind of conflict they can create at work. But what makes a problematic personality? What coping strategies are most effective in dealing with them? Kathryn Peterson knows. She's an expert who will teach you how to define difficult personalities and employ strategies to increase your effectiveness, comfort and confidence when dealing with people who are... well, let's just say... difficult. *CNT* This workshop will empower you to: • Identify various types of difficult personalities and learn what characterizes them; • Determine specific behaviours that trigger reactions; • Learn strategies to encourage proactive responses and shut down reactive ones; • Establish potential challenges and consequences related to difficult personalities; • Create an action plan to protect employees and the organization. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Upper management • Client service representatives • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Kathryn will make it easy for you to deal with people who aren't.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: June 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: June 19, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: June 19, 2024

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* You might be asking yourself what the difference is between a novella and a novel. That's good. A curious mind is one of the hallmarks of a skilled writer. The answer is simple: length. The novella is generally shorter than a novel but both are considered long-form fiction, which is exactly what you'll be studying here. This course gives you ample opportunity to try your hand at various forms of fiction writing and sharing them with fellow authors during weekly workshop sessions that will help you develop your vision and hone your skills. By the end of the course, you will have completed an outline and a portion of your novel or novella. From there, you'll move on to the next chapter in your new life as an aspiring writer. *CNT* This course is a great way to help you: • Write a compelling summary and outline for your novella or novel; • Plot your novella or novel using narrative arc; • Create believable characters; • Compose convincing dialogue; • Use descriptive language in your writing; • Format your writing for submission to publishers, agents, and/or editors; • Critique your own and other students’ work within the context of in-class workshops; • Manage and adhere to deadlines. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation, peer evaluation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: June 20, 2024

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: June 20, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Engaging and Leading Employees through Change

Course code: CECM 300 - Duration: 30 hours

Start date: September 16, 2024

Type: Course

• Online

MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* In today’s rapidly transforming business landscape, there is only one thing that is constant: Change. As a manager or advisor in communications, PR or marketing, you know that helping employees navigate, adapt to, and embrace constant workplace disruption is a daunting task. But you also know that it’s strategically vital to maintaining a adaptive culture that leads to success. This course will show you how to develop a change management plan to align employees around change using a consultative and participative approach that will have a positive change within your organization and on your career. *CNT* This course is a great way to help you: • Develop an employee engagement plan to implement a change program. • Adopt a participatory and consultative approach to build credibility as a trusted advisor to management. • Apply storytelling techniques to foster trust and alignment around change. • Identify and address the company's cultural barriers to implementing change. • Employ strategies to engage senior leaders in the change process. *APP* This course is project-based, with a focus on cooperative peer learning. Working in study support groups, you’ll practice strategic thinking and communication planning skills hands-on using your own business case for employee engagement around change. You’ll be challenged to have an agile approach when it comes to change management using various leadership styles. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: September 16, 2024

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Ever wanted to tap into that wellspring of creativity that bubbles beneath the surface? It's a refreshing, satisfying, enriching process, one that you can begin right here in this course. Creative Writing uses exercises that focus on your senses, character development, dialogue and object personification to help develop your own natural writing skills and progressively improve existing ones. There's a story inside you waiting to be told. This course just might help you give it the voice it deserves. *CNT* This course is a great way to help you: • Develop and expand your creativity; • Hone your unique approach to writing; • Improve your ability to critique your own writing and that of others; • Achieve focus and discipline with regard to deadlines and story completion; • Develop a complete short story of your own. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, periodic lectures and weekly assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Writers who want to hone their skills. • Anyone working in advertising, communications, marketing or sales who wants to add new flair to their communications. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: September 16, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: September 16, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Intro to Big Data Business Cases

Course code: CEBD 1150 - Duration: 30 hours

Start date: September 17, 2024

Type: Course

• Online

MKSM:Digital Marketing;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;DIGICW:Digital Communications & Writing *VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. So, are you in? Knowledge of Excel and SQL are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your Instructor Martin Berezaga, MBA, Commercial Management Director at Southpad Big Data Instructor at Concordia Continuing Education https://www.linkedin.com/in/martin-berezaga/ martin.berezaga@concordia.ca cce@concordia.ca

Screenwriting

Course code: CEJN 136 - Duration: 30 hours

Start date: September 17, 2024

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Late night in a dark apartment on the east side of nowhere. Cheap neon pours in through the half-opened window. Slow zoom in on a student hunched over a keyboard, trembling with anticipation. If that sounds like your kind of movie, this could be the start of something great. In this course, you'll learn by writing your own script, developing characters, creating tension, building conflicts, finding resolution. You'll critique your own work and that of others and you'll learn about the business of screenwriting: how to pitch, how to get an agent and how to develop your story once it's sold. By the end of this course, they'll be rolling the credits and you'll be thanking your instructor and your fellow writers. *CNT* This course is a great way to help you: • Understand the essence of a story; • Create a roadmap for your script; • Learn the principles of character development; • Hone your instinct to question your characters and plot; • Learn how to build conflict, work up to a climax and create resolution; • Gain practice writing specifically for television; • Critique your own work and that of your peers; • Organize a successful pitch. *APP* This is a writing class, so you'll be doing a lot of it. There will also be workshops, exercises, group discussions, presentations and critiques. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone considering a career in writing for cinema or television or the web. • Creative writing students who want to broaden their range of expression. • Advertising copywriters who want to improve their storytelling skills. • Retirees or busy professionals who want a creative outlet. • Anyone with a story to tell.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: September 17, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: September 17, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Basic Editing Practices

Course code: CEJN 110 - Duration: 30 hours

Start date: September 18, 2024

Type: Course

• Online

WRITE:Creative Writing;COMMU:Communication;DIGICW:Digital Communications & Writing *VID* *KEYB* Nothing ruins a good idea like bad editing. Run-ons, wordiness, redundancies, poor grammar, mixed metaphors... there are pitfalls everywhere. Thankfully, you can learn how to avoid them. And this is the place to start. In this course, you'll get ample training and practice in editing techniques that are useful for print and online journalists, technical writers and bloggers. You'll focus on grammar, style, fact-checking and ethics. You'll also try your hand at visual editing and layout. By the end of the course, you'll have the ability to write properly with confidence... and edit just in case. *CNT* This course is a great way to help you: • Master the techniques of editing copy for media, trade journals, in-house publications and websites; • Appreciate the steps involved in publishing a document; • Focus on content, grammar, word economy, structure, style, judgment and page layout. *APP* This is an editing class, so you'll be doing a lot of it. There will also be workshops, exercises, group discussions and presentations. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as an editor in print or online. • Writers who want to hone their skills. • Anyone who wants to learn more about publishing a document. • Entrepreneurs who manage their own communications. • Foreign students who want to improve their written English.

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: September 18, 2024

Type: Course

• Blended

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: September 18, 2024

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: September 19, 2024

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Writing for Children

Course code: CEJN 118 - Duration: 30 hours

Start date: September 19, 2024

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Once upon a time someone realized that children's stories didn't have to start with those four words, that there was more to children's writing than fairy tales. And that's just one of the things you'll learn for yourself in this course. You'll also learn about writing for different age groups, in different styles, with different intents. You'll learn about what it takes to write a book and get it published. Most of all, you'll hone your skills as a writer with hands-on assignments that might just help you reconnect with your inner child. And from that point on, you'll live happily ever after. *CNT* This course is a great way to help you: • Identify the forms and types of writing for various age groups of children; • Identify strategies for navigating the children’s publishing world; • Identify the processes by which books for children are conceived, published, and marketed; • Create your own picture book or chapter book from brainstorming through to completion; • Critique your own and other students’ work within the context of in-class workshops; • Manage and adhere to deadlines. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation, peer evaluation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer for children. • Writers who want to learn how to write for a young audience. • Parents to want to write stories for their own children. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: January 13, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Ever wanted to tap into that wellspring of creativity that bubbles beneath the surface? It's a refreshing, satisfying, enriching process, one that you can begin right here in this course. Creative Writing uses exercises that focus on your senses, character development, dialogue and object personification to help develop your own natural writing skills and progressively improve existing ones. There's a story inside you waiting to be told. This course just might help you give it the voice it deserves. *CNT* This course is a great way to help you: • Develop and expand your creativity; • Hone your unique approach to writing; • Improve your ability to critique your own writing and that of others; • Achieve focus and discipline with regard to deadlines and story completion; • Develop a complete short story of your own. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, periodic lectures and weekly assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Writers who want to hone their skills. • Anyone working in advertising, communications, marketing or sales who wants to add new flair to their communications. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: January 13, 2025

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: January 13, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 13, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Creative Non-Fiction

Course code: CEJN 122 - Duration: 30 hours

Start date: January 14, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Not everything in print is black and white. Nuance, personal point of view and interpretation can all colour creative non-fiction, the form used in personal essays, reportages and the like. In this course, you'll use close observation of real events to explore techniques of the genre like narrative structure, character development, scene-setting and dialogue. Most of all, you'll focus on developing vision, your creativity and your personal voice, which are all essential to capturing your reader's attention. Have we got yours? Thought so. *CNT* This course is a great way to help you: • Employ elements of the genre, including scene-setting, description, dialogue, and narrative arc; • Explore the publication market for creative non-fiction through in-class presentations of publications or genres; • Critique your own and other students’ work within the context of in-class workshops; • Conceive, plot, develop and write one significant piece of writing in one of the many sub-genres of creative non-fiction, with potential for publication; • Manage and adhere to deadlines; *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Anyone considering a career in journalism. • Fiction writers who want to learn how to write in a new format. • Advertising copywriters who want to branch out into other forms of writing. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: January 14, 2025

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: January 14, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Data: The Key to Truly Strategic Communications

Course code: CECM 200 - Duration: 30 hours

Start date: January 15, 2025

Type: Course

• Online

MANHR:HR, Leadership & Management;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning process. As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career. Led by a seasoned industry professional, you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance. *CNT* This course is a great way to help you: • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact; • Apply ethical considerations to all aspects of the communications planning process; • Create a key messaging architecture aligned to target audiences; • Formulate an implementation plan to deliver on strategic communication objectives; • Design a measurement framework to demonstrate the potential impact of the plan on business results; • Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language. *APP* This course is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Your teacher will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: January 15, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* You might be asking yourself what the difference is between a novella and a novel. That's good. A curious mind is one of the hallmarks of a skilled writer. The answer is simple: length. The novella is generally shorter than a novel but both are considered long-form fiction, which is exactly what you'll be studying here. This course gives you ample opportunity to try your hand at various forms of fiction writing and sharing them with fellow authors during weekly workshop sessions that will help you develop your vision and hone your skills. By the end of the course, you will have completed an outline and a portion of your novel or novella. From there, you'll move on to the next chapter in your new life as an aspiring writer. *CNT* This course is a great way to help you: • Write a compelling summary and outline for your novella or novel; • Plot your novella or novel using narrative arc; • Create believable characters; • Compose convincing dialogue; • Use descriptive language in your writing; • Format your writing for submission to publishers, agents, and/or editors; • Critique your own and other students’ work within the context of in-class workshops; • Manage and adhere to deadlines. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation, peer evaluation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: January 16, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Travel Writing

Course code: CEJN 126 - Duration: 30 hours

Start date: January 16, 2025

Type: Course

• Online

MKSM:Digital Marketing;WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Chances are you've traveled to some fascinating places, near or far. Maybe you even traveled here from abroad to study. Or then again, it could be you're simply fascinated with the idea of exploring someplace new. Wouldn't you love to tell your story; to capture your readers' attention and take them on a journey of your own? If that sounds exciting, you've arrived at your destination. This course will help you do all that and more through workshops and short travel-writing assignments as well as feature-length, first-person travelogues. You'll see: once you've honed your skills as a travel writer, your readers will follow you to the end of the earth. *CNT* This course is a great way to help you: • Research a potential travel story with a specific angle; • Gain understanding of how to work with travel/media professionals; • Market yourself successfully as a travel writer; • Pitch your idea to an editor and complete the assignment. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Anyone considering a career in journalism. • Fiction writers who want to learn how to write in a new format. • Travelers who want to learn how to tell the stories of their journeys. • Advertising copywriters who want to branch out into other forms of writing. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: February 18, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: February 18, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Intro to Blogging

Course code: CEJN 144 - Duration: 30 hours

Start date: March 31, 2025

Type: Course

• Online

MKSM:Digital Marketing;WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Let's be clear, just because you can say anything you like on Facebook doesn't mean you should. The same goes for blogging. There's a lot more to it than just posting whatever comes to mind. And this course will prove that point. If you want to demystify the world of blogging, start a blog, build a network and/or improve the quality of your blog, this is the course for you. You'll examine how blogging differs from traditional writing. You'll learn how to identify a potential audience and choose the right words to generate traffic, hits and advertising to your site. You'll also develop your own personal or professional blog and publish a series of posts to practice the fundamentals of writing for the web. Limber up your fingers and your mind; it's blogging time! *CNT* This course is a great way to help you: • Identify and discuss approaches to online vs. print writing; • Learn how to build an audience; • Employ writing techniques and approaches for blogging; • Explore a variety of writing techniques for social media posts; • Create your own blog; • Learn how to generate hits and advertising to your blog; • Manage and adhere to deadlines. *APP* This course is all about writing, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this program. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to develop their creativity. • Anyone who wants to use blogging to build a network. • Anyone who wants to learn how to write social media posts and blogs for personal or business reasons. • Copywriters who want to broaden their professional horizons. • People who are interested in learning a new genre of writing. • Professionals who want to share their work, ideas and research with an on-line community. • Anyone who wants to generate more traffic to their websites.

Intro to Big Data Business Cases

Course code: CEBD 1150 - Duration: 30 hours

Start date: April 1, 2025

Type: Course

• Online

MKSM:Digital Marketing;DSAI:Data Science & Artificial Intelligence;TDATA:Technology, Data & Digital Skills;DIGICW:Digital Communications & Writing *VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. So, are you in? Knowledge of Excel and SQL are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your Instructor Martin Berezaga, MBA, Commercial Management Director at Southpad Big Data Instructor at Concordia Continuing Education https://www.linkedin.com/in/martin-berezaga/ martin.berezaga@concordia.ca cce@concordia.ca

Screenwriting

Course code: CEJN 136 - Duration: 30 hours

Start date: April 1, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Late night in a dark apartment on the east side of nowhere. Cheap neon pours in through the half-opened window. Slow zoom in on a student hunched over a keyboard, trembling with anticipation. If that sounds like your kind of movie, this could be the start of something great. In this course, you'll learn by writing your own script, developing characters, creating tension, building conflicts, finding resolution. You'll critique your own work and that of others and you'll learn about the business of screenwriting: how to pitch, how to get an agent and how to develop your story once it's sold. By the end of this course, they'll be rolling the credits and you'll be thanking your instructor and your fellow writers. *CNT* This course is a great way to help you: • Understand the essence of a story; • Create a roadmap for your script; • Learn the principles of character development; • Hone your instinct to question your characters and plot; • Learn how to build conflict, work up to a climax and create resolution; • Gain practice writing specifically for television; • Critique your own work and that of your peers; • Organize a successful pitch. *APP* This is a writing class, so you'll be doing a lot of it. There will also be workshops, exercises, group discussions, presentations and critiques. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone considering a career in writing for cinema or television or the web. • Creative writing students who want to broaden their range of expression. • Advertising copywriters who want to improve their storytelling skills. • Retirees or busy professionals who want a creative outlet. • Anyone with a story to tell.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: April 1, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 1, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: April 2, 2025

Type: Course

• Blended

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: April 2, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Ever wanted to tap into that wellspring of creativity that bubbles beneath the surface? It's a refreshing, satisfying, enriching process, one that you can begin right here in this course. Creative Writing uses exercises that focus on your senses, character development, dialogue and object personification to help develop your own natural writing skills and progressively improve existing ones. There's a story inside you waiting to be told. This course just might help you give it the voice it deserves. *CNT* This course is a great way to help you: • Develop and expand your creativity; • Hone your unique approach to writing; • Improve your ability to critique your own writing and that of others; • Achieve focus and discipline with regard to deadlines and story completion; • Develop a complete short story of your own. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, periodic lectures and weekly assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Writers who want to hone their skills. • Anyone working in advertising, communications, marketing or sales who wants to add new flair to their communications. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: April 2, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: April 3, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Writing Your Memoir

Course code: CEJN 134 - Duration: 30 hours

Start date: April 3, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* Memoirs aren't just for people in the final chapters of their lives. If you're old enough to be in this course, you've lived through a lot. You have a story that's unique, one that deserves to be written for posterity... or maybe for a publisher with an audience eager to learn from your experiences. Either way, this is your chance to read and write in the memoir genre. By the end of the course, you'll have one polished, publication-ready piece of non-fiction, narrative autobiography. And that's something to tell the world about. *CNT* This course is a great way to help you: • Write a compelling story about your own life based on a particular angle; • Properly employ various literary devices and techniques; • Create believable characters and dialogue; • Use descriptive language; • Plot a longer piece using a narrative arc; • Format your writing for submission to publishers/agents/editors, including a query letter and an outline; • Critique your work and your classmates work thoughtfully and constructively. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Fiction writers who want to learn how to write in a new format. • Advertising copywriters who want to branch out into other forms of writing. • Retirees who want to share the story of their lives. • Foreign students who want to improve their written English. • Anyone with a story to tell.

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: June 16, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: June 16, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Intro to Marketing

Course code: CEMK 1150 - Duration: 40 hours

Start date: June 18, 2025

Type: Course

• Online

MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: June 18, 2025

Type: Course

• Online

WRITE:Creative Writing;DIGICW:Digital Communications & Writing *VID* *KEYB* You might be asking yourself what the difference is between a novella and a novel. That's good. A curious mind is one of the hallmarks of a skilled writer. The answer is simple: length. The novella is generally shorter than a novel but both are considered long-form fiction, which is exactly what you'll be studying here. This course gives you ample opportunity to try your hand at various forms of fiction writing and sharing them with fellow authors during weekly workshop sessions that will help you develop your vision and hone your skills. By the end of the course, you will have completed an outline and a portion of your novel or novella. From there, you'll move on to the next chapter in your new life as an aspiring writer. *CNT* This course is a great way to help you: • Write a compelling summary and outline for your novella or novel; • Plot your novella or novel using narrative arc; • Create believable characters; • Compose convincing dialogue; • Use descriptive language in your writing; • Format your writing for submission to publishers, agents, and/or editors; • Critique your own and other students’ work within the context of in-class workshops; • Manage and adhere to deadlines. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation, peer evaluation and effort are the keys to enjoyment and success in this course. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: June 19, 2025

Type: Course

• Online

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Building Your Coaching and Mentoring Skills

Course code: CEPS 1024EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* The pace of change in the workplace is frenzied and it's accelerating daily. Managers are responsible for ever-greater numbers of employees. So how do you make the most of your limited human resources? With Coaching and mentoring. These collaborative processes are effective ways of developing your staff's skills and abilities, boosting performance and effectively dealing with issues before they become performance problems. In her workshop, Jane Reichman Van Toch will help you discover your personal coaching style, build your effectiveness as a coach and practice specific feedback and coaching skills to help you and your colleagues succeed immediately in your daily work tasks. *CNT* This workshop will empower you to: • Gain a better understanding of effective mentoring and coaching skills and the fundamental differences between them; • Understand how those two disciplines can build trust and collaborative relationships in your workplace; • Improve awareness of your own coaching style; • Build your skills in giving constructive and positive feedback; • Work with an effective coaching model. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers who want to give more effective feedback to employees • Individuals who are interested in better understanding themselves as coaches/mentors We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Jane_Reichman.png|Jane Reichman] Jane Reichman Van Toch, BCL., LL. B, MA Jane Reichman Van Toch is a specialist in strengthening individual, team and organizational performance. She has over 25 years of professional practice within private and public organizations and institutions of higher education. She began her career as a practicing lawyer in the private sector, later transitioning to the role of educator/consultant in the areas of leadership, emotional intelligence and organizational development. Today, Jane provides training in leadership, emotional intelligence, performance management, coaching and mentoring, change management, conflict management, stress management, group dynamics and facilitation and teamwork. Let Jane coach you so you can coach others.

Communication in Leadership

Course code: CEPS 1115EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* One of leadership’s key success factor is communication. This is particularly true in the new normal world we are living in. We have seen leaders, around the world, stand up and use this powerful tool in recent weeks. Some more effectively than others. What makes the difference? How do you effectively inspire people, promote innovative ideas, or even deal with difficult situations? In this workshop, we will look at how to effectively construct communications and how you can elevate your leadership through communication. Furthermore, we will dive into communication leadership styles and help you identify your own. *CNT* This training will enable you to: • Become familiar with the essential steps to any effective communication; • Learn to adapt communication to different circumstances; • Assess your communication and leadership style; • Use communication to highlight your leadership qualities; • Strengthen and enhance your communication skills; • Discover your strengths and areas of improvement in your communication habits. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who’s interested to develop a new behavioural skill; • Anyone looking to increase the quality of their communications; • Managers and business owners who wants to improve their managerial and coaching skills; • Managers and business owners looking to support and mobilize their teams both personally and professionally; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Conflict Management

Course code: CEPS 1109EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Conflict occurs every day in the workplace. Amidst this conflict, real (sometimes deep!) improvement can be made to the work performed by a team. Sometimes, conflict will appear to be resolved but will resurface every now and then, a little bit like recurring back pain. Other conflict unfortunately escalates to the point where usual tasks cannot be performed efficiently. Everybody reacts differently towards conflict. Knowing one self and managing relationships are at the very core of our ability to manage conflict. Although there is no single methodology to resolve conflict, this online training will allow you to better understand how to act when conflict is detected. You can also count on Benoit Lamontagne’s expertise to provide you with the best possible tools to implement long-lasting, efficient and effective processes. *CNT* This training will enable you to: • Build awareness for the different types of conflict that can arise in a workplace; • Discover how to prevent unproductive conflict at work; • Learn the behavior to adopt when a conflict escalates; • Understand what skills must be developed in order to better manage conflict. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive through conflict management. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, conflict can arise in many situations; • Employees facing conflictual situations with peers or with superiors; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Photo_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Ing., Adm.A., Candidat MBA, Candidat C.M.C. Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

Creating Human Connection while Working from Home

Course code: CEPS 1105EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* As more organizations move to work-from-home models, issues of connection, communication and collaboration are factors to consider. Individuals and teams may feel distant, silos may start to form, and overall morale may drop. Feeling nervous? Please don’t! This presents a powerful opportunity to form new pathways of connection strengthen leadership and transition our office cultures into something better and stronger. In this workshop, you will be guided by certified coach Melissa Dawn to start showing up more consciously (but remotely), taking a holistic and authentic approach to leading others, creating more human connection, and embracing distance-working as a powerful tool for connection. You will develop strategies to be intentionally aware of your impact, tune into your higher self, work on your physical, mental and emotional well-being and ensure the people around you are doing so too. Now more than ever, connection matters. *CNT* This training will enable you to: • Design a personal leadership style that allows you to handle whatever comes up confidently; • Understand why and how to prioritize connection over getting things done as a means of fueling motivation and engagement for higher productivity; • Design communication strategies to empower real conversations that get to the core of what is going on and use them as platforms to move forward; • Create a strong sense of togetherness and shared purpose within your team, or organization. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to maximize their ability to work remotely; • Individuals who want to seek an opportunity to better balance their personal and professional lives; • Managers who wants to improve their managerial and coaching skills; • Business owners who want to improve their ability to deal effectively with employees working remotely; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker, author and coach certified by the International Coaches Federation as a Certified Professional Co-Active Coach (CPCC); a Professional Certified Coach (PCC); and a Certified Team Performance Coach (CTPC). She holds a B.Comm. degree, is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur; and is regularly featured on leading podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was recently named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022.

Creativity and Innovation for Remote Teams

Course code: CEPS 1106EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Organizations rely heavily on creativity and innovation to adapt their business practices to the ever-changing world we live in. Whether to create a new product, improve the customer experience, improve work efficiency or reduce costs, employees and managers are asked to think outside of the box for solutions. This training, led by engineer and administrator Benoit Lamontagne, will allow you to understand the innovation process as a structured approach to problem solving and, in this case, specifically for teams working remotely. *CNT* This workshop will empower you to: • Understand the obstacles to be overcome in order to express creativity and generate innovation in the context of remote teams; • Analyze complex problems using the appropriate problem-solving processes; • Untangle myths about creativity; • Apply idea generation strategies and facilitation skills to encourage participation during online team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work, be productive and improve your creativity and innovation skills remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, creativity and innovation are essential in both the personal and professional aspects of our lives; • Employers looking to get their team members’ creative juices flowing; • Managers looking to maximize the creative and innovative process of their team in a remote context; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations. His insights into working remotely will be an asset to you and your organization.

Develop a Healthy Relationship with Stress

Course code: CEPS 1012EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Effective Business Writing

Course code: CEPS 1142EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;WRITE:Creative Writing;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Are you being clear? Concise? Compelling? If not, you might as well stop writing because nobody’s going to read you. The truth is, how you say something is often more important than what you’re saying. Too often, writing is muddled with clutter and meaning is lost in unclear language. So, if you’d like to sharpen your skills and communicate more effectively, join professional editor Giuseppe Valiante for this powerful, pens-on workshop that’s sure to give you all the write stuff. *CNT* This workshop will empower you to: • transform your writing into formal, professional copy; • appreciate and apply basic tools of narrative, structure, and clarity; • learn how to write for various audiences; • feel more confident in your writing abilities; • appreciate how to use compelling writing to appeal to clients. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. Throughout the workshop, you’ll have the opportunity to transform examples of your own writing using the concepts and tools explained. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Effective Presentation Skills

Course code: CEPS 1100EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* All eyes are on you. This is it: your big chance to keep them captivated and make your point. Are you up to it? Not yet? Well, if you take this workshop you will be. In this intensive, richly rewarding training, you’ll learn the best practices in structuring a presentation, engaging your audience and holding their attention, injecting humour, storytelling, dealing with nerves and stress, controlling your body language and much more. It’s simple: if you want to feel more in control in front of an audience no matter what you have to say, this is the place to start. Feeling ready now? *CNT* This training will enable you to: • Unlock your unique style as a presenter and communicator and use it to maximize your professional presence and help you reach your goals; • Integrate best practices in presentations and avoid distracting habits; • Learn how to structure content according to objectives, audience and content (OAC framework). *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies like active learning, self-assessment activities, demonstrations and individual exercises. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who has to present their work or ideas and wants to improve their skills. That means you. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this one-day workshop and let her guide you along the path to effective presenting.

Emotional Skills for Turbulent Times

Course code: CEPS 1032EO - Duration: 3 hours

Type: Workshop

MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Diplomas, skills and experience will get you hired. But if you really want to set yourself apart and thrive in today's highly competitive workplace, you need something more: emotional and social intelligence. Kathryn Peterson can help you achieve them both. In this workshop, Kathryn will show you how controlling your emotions and reading social signals will have a significant impact on the climate of your organization and on your overall performance and productivity. She'll teach you simple, practical, effective ways to navigate the turbulent waters of workplace relationships and further your professional success. *CNT* This workshop will empower you to: • Understand the theoretical and practical elements that constitute emotional and social intelligence; • Learn about the impact of emotional and social intelligence, stress management, behavioural changes, communication processes and interpersonal relations; • Acquire strategies to increase emotional and social intelligence; • Establish an emotional and social intelligence action plan. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success; • Individuals struggling with their own emotions or those of their colleagues; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Take part in this workshop with Kathryn and stimulate your professional life.

How to Spark Creativity at Work

Course code: CEPS 1031EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* How can you be more productive? How can you innovate? Building a creativity process is more than ever a key skill required for every professional. It is not easy to gather a team and have them create and innovate. Not to worry, Sophie Lemieux can help. In this workshop, she'll give you strategies to stimulate your creativity and apply it in day-to-day managerial tasks. You will discover new powerful tools to bring the imagination of key team players even further than you could have imagined yourself. *CNT* This workshop will empower you to: • Learn today’s definition and standards of creativity and success; • Identify key factors and tools that impede creativity; • Practice and integrate proven methods to stimulate creativity in work-related0 situations; • Establish a daily creative routine to identify and apply personal strategies in the workplace. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers. • Project managers. • Entrepreneurs who want to make an impact in their workplace. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux MBA | C.Adm. |C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Sophie will bring your creativity to a new level.

Introduction to Agile Marketing

Course code: CEPS 1128EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Agility. It’s the ability to move quickly, easily and in the highly competitive world of marketing, effectively. In this workshop, led by marketing professional Thomas Hormaza, you’ll learn the basics of Agile Marketing, gaining greater understanding and experience creating real value for your colleagues and customers by throwing off the shackles of old-school practices and focusing on new ways of thinking, working and sharing to better meet customer needs. If you’re ready to up your marketing game, this is the place to start. *CNT* This workshop will empower you to: • Gain better responsiveness in the way you think, work and share; • Enhance your focus on customer and market opportunities; • Make better decisions based on data and experimentation rather than on opinions and assumptions; • Increase productivity by creating real value instead of simply doing traditional “marketing” work. *APP* This workshop uses a blended or fully online experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* This workshop is primarily directed at marketing practitioners; some prior knowledge and experience is required to fully benefit from the content and approach. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Hormaza_(2).jpg|Thomas Hormaza] Thomas Hormaza Thomas is the Managing Partner and Agile Coach at French Marketing. He is also a Marketing Instructor at Concordia University, York University and Champlain College and a regular Guest Speaker at McGill University, John Abbott College and the University of Toronto. A dedicated Scrum Master and tireless promoter of Agile Education through the Agile Marketing Community he co-created, Thomas has established and delivered University- and College-level curricula in Entrepreneurship, Starting your Tech Business and Applications of Agile Marketing such as Minimal Viable Products, Sales Process & Lifetime Value of a Customer. His mission is to help learners discover their full potential through Education and Human Performance Technology (HPT) and he joins us in this workshop to help you!

Introduction to Digital Marketing

Course code: CEPS 1118EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop! Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies. *CNT* This training will enable you to: • Understand the importance of digital marketing for any sized business; • Get introduced to the different channels of digital marketing; • Define the roles of trends and data in digital marketing; • Discover core digital marketing tools such as SEO and SEM. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees working in marketing, communications and e-commerce; • Data specialists; • Team leads; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to Google Analytics 4

Course code: CEPS 1085EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this intensive Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics 4 is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Get an overview of Google Analytics 4, what you need to know and how to get started; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to SEM 2023

Course code: CEPS 1099EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;SSKILLS:Soft Skills;SSKILLEN:Soft Skills English;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* SEO is all about organic search. SEM, on the other hand, stands for search engine marketing, which includes SEO but goes a lot deeper into marketing strategies and campaigns. And what better person to learn about it from than Tarek Riman. A renowned industry author and marketing professor, Tarek will guide you through Google AdWords, Google Ads Support and Bing Ads Support. He’ll teach you the basics of SEM and landing pages and show you how to conceive and implement effective SEM-based marketing campaigns to get your website and business the kind of exposure they deserve. Bottom line: you won’t get this kind of learning on a YouTube tutorial. Tarek is the real deal. *CNT* This training will enable you to: • Understand how paid search works as part of the marketing mix; • Grasp the structure of PPC & display campaigns; • Research keywords and write effective ad and landing-page copy; • Implement an ad campaign and digital marketing strategies to increase web traffic and brand awareness; • Measure and assess the performance of an SEM campaign; • Optimize an SEM campaign based on data and analytics. *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies such as active learning, case studies, experiential learning and real-life exercises. In short, you’ll learn by doing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a start-up that wants to take its place in the web world. • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly. • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search engine marketing. • Anyone who wants to learn how to use SEM to build stronger organizations. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to SEO

Course code: CEPS 1098EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing;DIGIDES:Digital Design & UX UI *VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this intensive workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines. *APP* This online workshop is based on fundamental theories, case studies and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of SEO. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Leveraging Facebook Insights and Analytics for Success

Course code: CEPS 1134EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* As an advertising tool, Facebook is incomparable. Today, it reaches 2.74 billion people around the globe. That’s 60% of the world’s social-networking population. But if you’re not using it effectively, you’re wasting your time. You’re also missing out on a giant business opportunity. But don’t worry. In this six-hour workshop led by industry expert Tarek Riman, you’ll learn the fundamentals of Facebook Audience and Page Insights to target your markets and connect with them quickly and effectively. Want to get noticed by the right people at the right time with the right messaging? Right this way… *CNT* This workshop will empower you to: • Use Facebook data to improve your marketing and advertising; • Understand what Facebook tracks and why it matters; • Measure and use Facebook analytics to influence your decision-making and strategies; • Learn how to incorporate data derived from sources other than Facebook into your analyses; • Gain better understanding of Facebook’s ad-campaign structure; • Create a successful Facebook ad campaign for your business and measure its performance. *APP* This workshop uses an experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* • Web-marketing and advertising professionals, social-media specialists and content marketers who want to maximize their use of Facebook tools. • Start-ups who want to optimize their online presence and success. • Beginners and students who want to learn more about this vital social-media tool. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Make the Most of Conversion Rate Optimization

Course code: CEPS 1132EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;DIGICW:Digital Communications & Writing *VID* *KEYB* Getting someone to find your site is only half the battle. Or maybe less than half. What counts, is getting people to engage with your site through conversions, sign-ups and purchases. And there are ways to do that effectively. One of them is by signing up for this intensive workshop with renowned industry expert, Tarek Riman. In three short, rich hours, you’ll learn how to make your website work for you with optimized design, look & feel, tone & manner, GUI and most of all, performance. There are well over 1 billion websites online at the moment. And you have two choices: take your chances as is, or optimize your potential for success by taking this workshop. *CNT* This workshop will empower you to: • Understand the basics of conversion rate optimization (CRO), its various types and how they work; • Gain insight into the benefits of CRO, its role in marketing and how it impacts business decision-making and success; • Familiarize yourself with CRO analytics, tracking, heat-mapping and user sessions; • Learn how CRO fits into the marketing mix, SEO and SEM. *APP* This workshop is based on an optimized practical approach that mixes active learning and real-world examples with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Marketing, web-marketing and advertising professionals who want to help their brands cut through the clutter. • Start-ups who want to manage their own social-media advertising and presences. • Beginners and students who want to learn more about how these vital tools can be used effectively. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. Depending on public health guidelines in effect, this workshop will either be given in person or on line. In the event we don’t have enough participants, the workshop will be cancelled, and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Making Remote Work More Efficient

Course code: CEPS 1136EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Sorry, my mic was on mute. Yep, when it comes to online meetings, communication can be difficult. Traditional rules of interaction seem harder to follow. Procedures get muddied and misunderstandings are common. But take heart, fellow netizens, there’s a simple solution: sign up for this online workshop with industry pro Benoit Lamontagne and you’ll learn a vital new set of skills that will help you navigate the world of remote work with greater efficiency than ever. *CNT* This workshop will empower you to: • Properly prepare for an online meeting; • Gain self-awareness about your personal behavior and preferences; • Develop strategies to optimize communications while working with remote coworkers; • Adapt your communications to your team members’ preferences; • Understand the key success factors for efficient online meetings. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Employees and managers who want to improve online meeting efficiency. • Managers and business owners who want to maximize the effectiveness of online meetings. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. • Workers facing conflictual situations with peers or with superiors while communicating on line. • Anyone, because we all need to communicate and these days, it’s mostly done remotely. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA An electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) Benoit has worked in the aerospace field of avionics product development for over 13 years. During that time, he’s developed specific expertise in project management, continuous improvement, and leading organizational transformation. His insights into working remotely will be an asset to you and your organization.

Managing Digital Privacy for Your SME

Course code: CEPS 1133EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;CYBER:Cyber Resilience & Security;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* By clicking on a site, any site, users are sharing a wealth of Personal Information (PI) data that is later mined for a myriad of reasons. Don’t just give it away. Learn what’s being shared, how and when so you can control and manage that PI for your company and its employees. How? In this vital professional workshop, presented in six hour-long modules by renowned industry expert Corinne Charette. In it, you’ll gain the basic knowledge you need to take part in the management of digital privacy in an SME and launch your career as a privacy protection officer. Stay safe out there! *CNT* This workshop will empower you to: • Introduce yourself to the Privacy-By-Design method to ensure that privacy management is “built-in” from the start. • Familiarize yourself with how internet-connected personal devices, online systems and platforms enable the overt and covert collection of personal information. • Get introduced to the principle tech tools and approaches used to protect online systems, data and users. • Learn about the key Canadian and international privacy-protection laws, including PIPEDA and CASL. • Gain insight into the key components and steps in the implementation of a Privacy Management Program for an SME. • Learn the causes and impacts of 3 high-profile privacy breaches that affected Canadian businesses and their customers. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees of SMEs who want to become privacy protection officers or who work in HR and must manage employee PI. • Business and systems analysts who want to implement processes and systems that collect and leverage PI. • IT professionals who want to gain a better understanding of the business and legal ramifications of systems implementations. • Marketing professionals who want to ethically leverage customer PI for their businesses. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Corinne_Charette.PNG|Corinne Charette] Corinne Charette, Senior Fellow, John Molson School of Business, PhD (Honoris Causa) Before her retirement from federal public service, Corinne held many senior roles in both government and the private sector including that of Chief Information Officer for the Government of Canada, a position she held for six years. Prior to that, Corinne was CIO of FINTRAC, Canada’s financial intelligence unit. Her private sector experience includes roles as CIO for Transat A.T., a Partner in KPMG Consulting’s e-Business practice and Senior Vice President for Internet retail banking at CIBC. Corinne is an engineering graduate from Concordia and was awarded an honorary doctorate from Concordia in 2011. She currently is a board member of the SAAQ (Société de l’assurance automobile du Québec ) and ENCQOR 5G.

Maximize Your Influential Power

Course code: CEPS 1029EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Maximize Your Social Media Strategies

Course code: CEPS 1123EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* This workshop provides an introduction to the exciting world of Social Media Marketing. Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy. This workshop will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more. *CNT* This workshop will empower you to: • Understand the importance of Social Media Marketing for any size business; • Grasp the difference between Owned vs Free channels; • Learn how to capitalize on Publishing, Targeting and Cross-posting; • Learn how to implement, optimize and set up a Social Media Editorial calendar; • Understand the strengths and weaknesses of a Platform strategy. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of social media marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees working in marketing and communications; • Business owners and managers; • Team leads; • Anyone who is looking to step up their social media game; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Multiply and Extend Your Leadership

Course code: CEPS 1113EO - Duration: 3 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MANHR:HR, Leadership & Management;COMMU:Communication;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* The concept of leadership has already been analyzed and exploited inside and out, yet one question remains: Are we really a leader if we haven’t “created” a leader ourselves? What assets must a leader have in order to be able to multiply his leadership and extend it to other resources? What do we need to develop on a daily basis and how to go about it? This training will help you develop your ability to create leaders around you and will lay the foundations for the multiplication of your leadership. *CNT* This training will enable you to: • Define what a leadership multiplier is and what needs to be done to get to this point in your career; • Develop an approach allowing the multiplication of your leadership style and skills; • Create a personalized action plan to create leaders around you. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work, be productive and of course, lead. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone looking to pass their leadership skills on; • Business owners looking to form and coach their replacements when selling their business; • Managers looking to craft and create new managerial talents; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Join Sophie's team for this workshop and discover the meaning of synergy.

Optimize Your Online Performance with A/B Testing and Multi-Variables

Course code: CEPS 1402EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;WEBCAD:Web Design & Publishing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* When it comes to evaluating the effectiveness of digital tools, products and platforms, the numbers don’t speak for themselves. Sorry, they don’t. If you really want to optimize online performance and achieve results, you’ll need a keen understanding of multi-variables and an optimized approach to A/B testing. And guess what? That’s exactly what you’ll get in this online workshop with industry pro Thomas Weiler. Here, you’ll gain hands-on learning on how and when to use these powerful tools to derive specific sets of information and craft actionable testing plans. At the end of it, you’ll have an enhanced analytics game that’s ready to generate results! Are you ready? *CNT* This workshop will empower you to: • Understand the fundamentals of A/B testing and multi variables: how and when to use them to derive specific types of information; • Learn how targeted testing goes beyond basic analytics; • Define metrics and testing approaches to obtain accurate, actionable results; • Develop foundational knowledge of A/B testing tools and learn how to implement an efficient optimization process in your organization; • Participate in fruitful evaluation and exchange with other participants to push your understanding further. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Product sales, marketing and communications teams who want to optimize their online effectiveness. • Entrepreneurs who want to optimize their own online presence and effectiveness. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A/B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.

Strategies for Market Differentiation and Client Focus

Course code: CEPS 1135EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Let’s face it, a lot of what goes on in marketing might seem like smoke and mirrors. But there’s an art to it, and a science. Marketing expert Nancy Lahaie is here to help you learn the basics of both. From differentiating your product or service in the market space by creating unique value propositions, to identifying and harnessing the right marketing tools for every situation, you’ll learn the tricks of the trade that truly make a difference to your brand and your bottom line. Ready to hone your marketing skills? This is the place to start. *CNT* This workshop will empower you to: • Identify the role of marketing and marketing mix in an organization; • Identify what a value proposition is and why it’s important; • Discover, articulate and incorporate your value proposition (what can you change to get noticed); • Develop a truly client-centred marketing strategy; • Select relevant marketing tools (social networks, market research, etc.); • Use those tools to help you build, communicate and implement your value proposition. *APP* This business-oriented online workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of marketing. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers or others who wants to differentiate their businesses. • Anyone looking for information on best practices for developing value propositions. • Managers and business owners who want to improve their management skills or support and mobilize their in-house teams. • Anyone who wants to improve their basic understanding of marketing. • Employers who want to give their employees a learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She’s recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as in small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential. And she can help you maximize yours, too.

Understanding Digital and Web Analytics to Thrive

Course code: CEPS 1401EO - Duration: 6 hours

Type: Workshop

ENTPR:Business & Entrepreneurship;MKSM:Digital Marketing;BUSLM:Business Leadership & Management;DIGICW:Digital Communications & Writing *VID* *KEYB* Analytics. It’s a great buzzword. But it’s not going to get you an interview for a job as a digital data analytics expert. What you need is a solid understanding of how to use data to build platforms, tools, products and interfaces that achieve your business goals. And this online workshop with industry pro Thomas Weiler is a great place to start. Here, you’ll learn to demystify analytics so you can ask better questions, identify and measure KPIs, and build plans in line with your objectives. You’ll gain a solid understanding of the key tools and approaches you need to build an analytics plan that makes sense for your company. If that makes sense to you, you know what to do. *CNT* This workshop will empower you to: • Understand the fundamentals of digital analytics: what is it and how can it help you measure and optimize your digital performance to achieve superior results; • Familiarize yourself with key tools and measurements essential for building strong performance plans. • Apply your learning practically to build custom dashboards and engage in peer exchanges to enhance your digital analytics game. • Emerge with a foundational understanding that can be actively applied in your own business context. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers and marketing professionals. • Entrepreneurs who want to analyze their own performance data. • Newcomers to the field or anyone with a basic understanding of analytics. • Students of data analytics who want to broaden their understanding of these concepts. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A-B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.