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GPSC416 - Communicating your research to public media

“Fake News” has attempted to discredit the work of professional journalists and devalue their reporting. But credible news organizations are battling these attacks by turning to trusted sources including university faculty members, graduate students and researchers.

Given that graduate students investigate some of the most pressing issues in society, learning to pitch your research to media outlets is an invaluable skill. Being able to disseminate your research to a wider public does not only help society but also increase your recognition as an expert.

This workshop will give participants a broad sense of how media outlets function and what opportunities exist to share research findings with a broader public. Participants will learn how to prepare messaging for media interviews and how to get word out about their work through direct channels such as opinion pieces and authored briefs. More specifically, the workshop will explore the process for publication in The Conversation (https://theconversation.com), a global media platform reserved exclusively for academics.


Learning Objectives


After attending this workshop, participants will be able to:
1. Deliver an “elevator pitch” on their research
2. Draft an outline for an opinion piece
3. Be a contributor to The Conversation
4. Prepare for successful media interviews

Leaders Information


Leader information:
Fiona Downey is the senior advisor for Concordia’s Public Affairs Department and the university’s deputy spokesperson. She spent more than twenty years working as a journalist, anchor and host, notably with CBC Television and Radio. A graduate of Concordia’s Communication Studies Department, Fiona now enjoys finding ways to match subject matter experts with the journalists and media outlets who value their research-based perspective

This workshop is not scheduled at this time.
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