Skip to main content

GPCB602 - Optimizing LinkedIn

According to LinkedIn, there are well over 360 million professionals on LinkedIn. How we build our professional network has changed. Hiring managers are also proactively using LinkedIn as a powerful recruitment tool. According to, 94 % of recruiters are using LinkedIn to find talent.


Students are highly recommended to bring their laptop to the workshop and make sure they have an account set up on LinkedIn.

Learning Objectives

In this workshop, students will learn:
1. Tips and tricks to build a key-rich profile
2. How to expand their network of key contacts, build credibility, brand their skills/attributes, and apply LinkedIn intelligence in their job search

Leaders Information

This workshop is led by Bob Menard.

Bob Menard has been advising graduate-level students at the John Molson School of Business for the last twelve years. Bob has a B. Comm from McGill University and an MBA from the Schulich School of Business. Previously, he spent nine years working in the private education sector.


Section 1
October 6, 2021, 13:00 - 15:00, Wed
Section 2
November 19, 2021, 09:00 - 11:00, Fri

Disclaimer: Available spots is an estimation.


Increase Your Professional Exposure on LinkedIn

Make the Most of LinkedIn With These Simple (Yet Effective) Tips

5 Ways to Polish Your French for Life in Quebec
5 Ways to Polish Your French for Life in Quebec
5 Ways to Polish Your French for Life in Quebec
Back to top Back to top

© Concordia University