This workshop aims to provide participants who are familiar with Instagram with tips and tools to engage with their audience, including how to take their account to the #NextLevel.

Learning Objectives

• Introduce the notion of developing one’s own personal brand
• Become familiar with critically analyzing and editing pictures in terms of framing, lighting, colours and perspective
• Create captivating captions to further engage with their audience and/or reinforce their personal brand

Leaders Information

This workshop is led by Saima Ahmed. Saima Ahmed is a doctoral candidate in the Division of Experimental Medicine. Her research focuses on utilizing digital health tools to provide person-centred care to individuals with cancer. Saima is the editor-in-chief of @gradlifemcgill, which aims to share the graduate student experience through social media.