The Strategic Public Communications Training is an eight-week seminar (not for credit) that teaches PhD students research dissemination, content creation, and strategic social media management. The seminar comprises six two-hour workshops plus asynchronous activities, and runs from January to March. Throughout the training, you will be asked to apply your learning by producing regular social media content, a research pitch video, or a LinkedIn article.
Upon completion of the program requirements, you will receive a certificate of completion, and a notation on your GradProSkills record.
The training programs run every Winter term between January and March.
Weeks 1 and 2
Program introduction and knowledge democratization
Acquire necessary skills and tools to innovate and democratize research knowledge outside the academic context.
Preparing a successful research pitch
Develop a compelling and brief engaging presentation of your PhD research that can be presented in any context to a diverse, non-specialist audience.
Writing for the public
Outline the key elements, ideas and strategies that contribute to writing an accessible blog or essay for a broad audience.
Weeks 5 and 6
Social media training
Explore the professional side of social media and start positioning yourself as an influencer in your field by creating captivating content and managing online presence.
Online networking using LinkedIn
Leverage the LinkedIn platform to maximize your reach and network allowing you to communicate your message strategically to an extended audience.
The Power (and perils) of Twitter
Explore Twitter’s opportunities and etiquette leveraging the platform's connection potential to build a relevant network and draw attention to your research.