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Bianca Grohmann

Professor

Department: Marketing

Faculty: John Molson School of Business



Expertise:

Brands, sensory marketing, consumer psychology

Language(s) spoken:

English

Professional associations:

MBA, PhD


Dr. Grohmann’s research focuses on consumer psychology, brand perceptions, and sensory aspects of marketing. Dr. Grohmann has published in the Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, and Journal of the Academy of Marketing Science, among others. She has presented her work at many international and national conferences, including conferences of the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), the European Academy of Marketing (EMAC), the European Association for Consumer Research (EACR), and the Administrative Sciences Association of Canada (ASAC).

Dr. Grohmann has been awarded multiple competitive research grants by the Fonds de recherche du Québéc - société et culture (FRQSC), and the Social Sciences and Humanities Research Council of Canada (SSHRC). She has also received a Canadian Foundation for Innovation (CFI ) infrastucture grant to establish the Laboratory for Sensory Research as a platform for research on sensory marketing. The lab's current research focus is on visual marketing.

Dr. Grohmann's teaching and graduate student supervision focuses on branding and and experimental consumer research methods. 

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