Jordan Lebel
Professor
Department: Marketing
Faculty: John Molson School of Business
Phone: | (514) 848-2424 ext. 2907 | |
Email: | jordan.lebel@concordia.ca | |
Expertise:
Marketing, Consumer psychology, Pleasure-oriented Advertising, Food Marketing and Strategy, Foodservice and restaurant industry, Obesity, Food and Health, Communications strategies, restaurants, public relations
Language(s) spoken:
English, French (able to conduct interviews in French)
Professional associations:
PhD, ASC, CDir.
Dr. Jordan L. LeBel received his MSc from Cornell University and his PhD from McGill University and joined Concordia University in 2000. He teaches MARK 458: The Marketing of Food, as well as MBA 644: Marketing Management. He previously headed the Executive MBA program as well as the Luc Beauregard Centre of Excellence in Communications Research. He has developed many successful and award-winning courses including the MBA elective course "Experience Design and Marketing" and the online course "Marketing Yourself" taken by over 20,000 between 2004 and 2017. He is the recipient of the 2005 and 2010 best teacher award in the John Molson School of Business, the 2011 President's Excellence in Teaching Award, the 2011 MBA Professor of the Year award, the 3M National Teaching Fellowship (2013), and the award for Outstanding Contribution for Student Life at Concordia (2023).
Dr. LeBel started his career in professional kitchens at the age of 12 and has been a chef and a restaurant reviewer. He has taught at the School of Hotel Administration at Cornell University and lectured at the École Hôtlière de Lausanne in Switzerland. His vintage cookbook collection goes back to 1742. Dr. LeBel is actively involved in various charities and non-profit organizations. He has been a member of the board of directors of YES Montreal, the Quebec Society of Public Relations Professionals, and Croquarium. He currently sits on the Scientific Committee for the Prevention of Obesity at the Institut national de santé publique.