Lianze Hou
Date of entry: Fall 2015
Expected graduation date: Fall 2020
Current phase of study: Phase III (Thesis)
Specialization: Marketing
Status: Full-time student
Research Interests: Evolution and consumer behaviors, sensory marketing, resource scarcity and consumer decision-making, pro-social behavior and consumer well-being, signaling theory
Previous thesis titles
- “Shamed into math anxiety: The impact of shame on math learning and one possible solution”, BS (Applied Psychology), Sun Yat-sen University (2013)
Conference publications
- Hou., L., Kuhnreich, C., & Saad, G. (2015). Testing signaling theory in business academic job market, Annual Graduate Research Exposition at Concordia University, Montreal, Canada
- Mu, Y., He, Z., & Hou, L. (2015). From shameful experience to math anxiety: Over-generalization is the key link, Society for Research in Child Development (SRCD) Biennial Meeting, Philadelphia, USA
- Hou, L., Dai, X., & Cheng, L. (2012). The relationship between value of marriage and first impression in blind dates, Chinese Academic Conference of Psychology, Guangzhou, China
Working papers
- Adaptive mind: Bitter taste and its consequences on consumer decision making. Hou, L. and Saad, G.
Academic degrees
- BS, Applied Psychology, Sun Yat-sen University, China, 2013
Academic and teaching experience
- Business Data Analytics (GDBA 530), Concordia University, Winter 2017 – 2018, Tutor/Teaching Assistant
