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Lianze Hou


Date of entry: Fall 2015
Expected graduation date: Fall 2020

Current phase of study: Phase III (Thesis)
Status: Full-time student

Research Interests: Evolution and consumer behaviors, sensory marketing, resource scarcity and consumer decision-making, pro-social behavior and consumer well-being, signaling theory


Previous thesis titles

  • Shamed into math anxiety: The impact of shame on math learning and one possible solution”, BS (Applied Psychology), Sun Yat-sen University (2013)

Conference publications

  • Hou., L., Kuhnreich, C., & Saad, G. (2015). Testing signaling theory in business academic job market, Annual Graduate Research Exposition at Concordia University, Montreal, Canada
  • Mu, Y., He, Z., & Hou, L. (2015). From shameful experience to math anxiety: Over-generalization is the key link, Society for Research in Child Development (SRCD) Biennial Meeting, Philadelphia, USA
  • Hou, L., Dai, X., & Cheng, L. (2012). The relationship between value of marriage and first impression in blind dates, Chinese Academic Conference of Psychology, Guangzhou, China

Working papers

  • Adaptive mind: Bitter taste and its consequences on consumer decision making. Hou, L. and Saad, G.

Academic degrees

  • BS, Applied Psychology, Sun Yat-sen University, China, 2013 

Academic and teaching experience

  • Business Data Analytics (GDBA 530), Concordia University, Winter 2017 – 2018, Tutor/Teaching Assistant
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