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Chun Zhang

Chun Zhang 768

Date of entry: 2013 Fall
Expected graduation date: 2017 Summer

Current phase of study: Phase III (Thesis)
Status: Full-time student

Research Interests: Branding, emotion, service failure, cross-cultural study

Academic and teaching experience

  • Introduction to Marketing (MARK 201), Concordia University, Fall 2015 – 2016, Summer 2015, lecturer
  • Marketing Yourself (COMM 299M), Concordia University, 2014 - present, teaching assistant
  • International Marketing Management (IBUS/MARK 465), Concordia University, 2015, teaching assistant

Academic and teaching experience

  • Financial Accounting (COMM 217), Concordia University, Winter 2015, 2016, lecturer
  • Financial Accounting (COMM 217), Concordia University, Fall 2015, teaching assistant
  • Accounting Theory (ACCO 400), Concordia University, Fall – Winter, 2014, 2015, 2016, teaching assistant

Work teaching experience

  • Research Assistant, Concordia University, Montreal, 2013 – present
  • Research Assistant, Hong Kong Baptist University, Hong Kong, 2012 – 2013

Journal publications

  • Zhang, C., Laroche, M., & Richard, M-O. (2016). The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers. Journal of Business Research

Conference publications

  • Zhang, C., Laroche, M. & Richard, M. (2015). Should we care about the vocabulary of an advertisement? A study on the roles of language and word category in advertising, Society of Judgment and Decision Making, Chicago, IL
  • Zhang, C. & Laroche, M. (2013). Can letters be dressed up to baffle? A study of the symbolic forms of characters and letters, Advertising and Consumer Psychology Conference: The Psychology of Design, Ann Arbor, MI
  • Poon, P. Zhou, L. X.,  & Zhang, C. (2013). Consumer animosity and brand country association: A study of Chinese consumers, INFORMS Marketing Science Society Conference, Istanbul, Turkey
  • Zhang, C. & Poon, P. (2012). Consumer animosity and foreign product purchase:  The role of corporate social responsibility, AIB Southeast Asia Regional Conference, AIB, Asia Pacific Chapter, Xiamen, China

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