Concordia University

SunAh Kim

Assistant Professor, Marketing

Office: S-MB 13233 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 5369

PhD, Marketing, Purdue University
MS, Statistics, University of Iowa

Research Interests
Substantive Interests: Consumer’s Information Search and Choice, Competitive Marketing Strategy and Policy Implication, Information Disclosure and Presentation

Methodologies:Choice Models, Bayesian Methods, Eye-Tracking Path Analysis, Quasi-experiment


Insight Development Grant(Principal Investigator), Social Sciences and Humanities Research Council ofCanada, $54,258 (2019-2021)

Selected Conference Presentation
  • Kim, SunAh*, Ohjin Kwon, and Bala Balachander (2019) Does Product Alignment by Color Affect a Consumer Choice? Marketing Science Conference, Rome, Italy
  • Kim, Youngju*, SunAh Kim, and Neeraj Arora (2019) Absence-Focused vs. Presence-Focused GMO Labeling: Impact on Consumer Choice and Policy Implications. Marketing Science Conference, Rome, Italy
  • Kwon, Ohjin, Tanya Singh, and SunAh Kim* (2019) Brand (vs. Flavor) Variety Seeking Accelerates and Decelerates New Brand Adoption. European Marketing Academy Conference, Hamburg, Germany
  • Kim, SunAh*, Pradeep Chintagunta, and Jia Li (2018) Impact of Entry of Uber on the Taxi Industry. Marketing Science Conference, Philadelphia, Pennsylvania
  • Kim, SunAh* and Bala Balachander (2014) Aggregate Demand Model with Heterogeneous Consumer Search: Using Micro and Macro Data in Auto Industry. Marketing Science Conference, Atlanta,Georgia

Teaching activities

Teaching Interests

Undergraduate Courses
MARK 495 Strategic Marketing Planning, Course Instructor and Coordinator
Graduate Courses
ADMI 831/MSCA 663 Consumer Research Methods, Module 2 (Quantitative Modeling), Instructor

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