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UNIVERSITY COMMUNICATION SERVICES (UCS)
MANAGER, STUDENT RECRUITMENT COMMUNICATIONS (P4838A)
Deadline: July 6, 2020
Reporting to the Director, Student Communications, the incumbent leads a team that develops and implements marketing and mass communication strategies designed to build relationships with prospective and new students. He/she manages all matters relating to marketing and communications for the Office of Student Recruitment.
- Develop and implement recruitment marketing and communications strategies that are informed by market research and support University and target audience needs; develop differentiated strategies and market positioning for various target markets and/or various target audiences.
- Establish team objectives and operational plans for the marketing and mass communication strategies in collaboration with both Directors.
- Oversee CRM operations within the Recruitment office; ensure that communications sent via the CRM follow best practices in collaboration with the Director, Student Recruitment.
- Develop and coordinate the production, and supervise the creation of student recruitment plans, materials and digital content in consultation with communications and student & enrolment services stakeholders; oversee project timelines and production schedules.
- Hire, train, schedule, assign work, monitor, evaluate, and motivate unit personnel.
- Liaise with University Communication Services and other internal departments; ensure that proper practices and procedures are being followed.
- Conduct competitive and comparative analysis, develop benchmarks and identify best practices.
- Develop and implement return on investment measures for evaluating the effectiveness of marketing and communications activities.
- Develop and deliver a training program to communicators within the university on marketing writing techniques.
- Perform other duties in support of the operation of the unit.
- Bachelor’s degree in marketing or communications with four to seven years of related work experience with at least two years of supervisory and/or managerial experience in a university environment.
- Experience with CRM platforms desirable.
- Previous experience with University publications is an asset.
- Experience applying market research results to communications initiatives.
- Very good knowledge (Level 5) of spoken and written English in order to produce and edit recruitment marketing and communications materials; good knowledge (Level 4) of spoken and written French (level 4).
- Good knowledge (Intermediate Level) of Word, Excel and collaboration/project management tools (Google Suite, MS Teams, etc)
- Possess a deep understanding of student information needs and how communication activities can be leveraged to influence student decision making.
- Detailed understanding of print and electronic publishing industries and related processes.
- Proven track record of success in conceptualizing, developing and implementing sophisticated and differentiated marketing and communication strategies.
- Experience working in a fast paced, high pressure environment with large volumes output expectations.
- Demonstrated creativity, critical thinking, marketing acumen and political tact; keen attention to detail.
- Excellent interpersonal and communication skills.
- Aptitude to work in a service-oriented environment as both a member of a team and independently.
- Ability to work outside normal operating hours.
$ 88,754.00 - $ 102,941.00 per annum
Interested applicants must submit a curriculum vitae with a covering letter by July 6, 2020. Please click on the How to Apply button below for further instructions.
IMPORTANT: The language and computer skills of short-listed candidates will be tested.
Concordia University is committed to Employment Equity and encourages applications from women, Aboriginal Peoples, visible minorities, ethnic minorities, and persons with disabilities.
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