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The best of both worlds

The annual Engineering and Commerce Case Competition helps prepare students for in-demand interdisciplinary careers
May 15, 2017
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By Isaac Olson


Concordia’s annual Engineering and Commerce Case Competition (EngComm) is a distinctive student-led initiative that attracts interdisciplinary teams from around the world. Now, having finished its fourth year this spring, it is catching the eye of companies that are increasingly on the hunt for employees with combined backgrounds in both engineering and business.

“The competition is absolutely the best way to find new engineering talent and that is our desire — to find engineers that understand business aspects and are able to work on a team,” says Phil Cole of Montreal-based Marinvent Corporation.

 Engineering and Commerce Case Competition executive team The Engineering and Commerce Case Competition executive team, pictured at the event on March 4, are Stephany Viñas, VP corporate relations; Maya Cera Guy, VP external affairs and VP finance; Stephane Mailloux, VP academic affairs; Jonathan Maman, president; Eunice Lieu, VP marketing, and Sarah Chabli, VP operations.

Cole has been a member of EngComm’s board of directors for about 15 months. The board includes industry professionals who advise and mentor the executive team. The executive team members, made up of students from the John Molson School of Business and the Faculty of Engineering and Computer Science, run the event.

Marinvent, which provides consulting and other services to the aviation industry, is also a sponsoring partner. “This is a really good way to see how students work under pressure,” Cole says.

After the 2017 competition, Marinvent offered four members of the first- and second-place teams positions at the company. Cole says this is the only case competition in the world that properly combines cross-functional teams of business and engineering students.

The 2017 event, held at Concordia February 28 to March 4, attracted 12 university teams from across Canada, the United States, Ireland, Egypt, Israel and Saudi Arabia. Generally, each team is made up of two engineering and two business school students who are given challenging industry scenarios to solve.

Teams have six to 12 hours to study a real-world issue, develop a solution and create a presentation for a panel of judges composed of university professors, professional engineers and industry insiders.

This year, first place went to the University of Limerick in Ireland, second place to Ben-Gurion University of the Negev in Israel and third to the University of Manitoba.

Filling a gap

“I am sensitive to the need in the industry to really be able to bridge the communication gap and inter-working gap between technical and business,” says Rui Lopes, EMBA 02, who became involved with the competition as a board member three years ago.

Lopes is the director of business and marketing at Elekta, a Swedish medical equipment company with a Montreal-based research and development centre. His company sponsored the 2016 competition.

“We really have to teach our future leaders to work with each other,” he says. “University curriculums are evolving to address that need. I think competitions like this are a great way to get a grassroots, hands-on experience.”

ECCC participants Business and engineering students worked diligently over the week-long conference at Concordia.

In 2016, Elekta offered an actual internal business problem as a case in the competition to see what innovative “out-of-the-box,” technically viable and cost-effective solutions students would develop.

“It went really well,” says Lopes. “I was surprised with what they could come up with in such a short period of time.”

Jonathan Maman, BComm (fin.) 12, served as president of the six-member 2017 executive team, and he will stay involved in the coming year as a board member. Maman just finished his second year as an undergraduate in Concordia’s Department of Electrical and Computer Engineering.

The executive team’s duties include booking the hotel for the student teams, planning meals, scheduling activities, attracting sponsorships, ensuring cases are ready for competition, finding locations for teams to prepare their presentations and much more.

“Once the competition starts, we’re running on all four cylinders, making sure that everything is okay, that the food gets there on time, that people have places to be, that all the judges are going to be there and ready to judge the cases,” says Maman.

“Overall, I think it went well,” Maman adds, looking back at this year’s event. “We had a very good competition. We had 12 teams competing from all around the world.”

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