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Michel Laroche

Do thoughts of death change our shopping habits?
Posted on December 12, 2016

Numerous media join coverage of new research whose authors, Michel Laroche, marketing professor at the John Molson School of Business, and HEC marketing professor Marcelo Nepomuceno, conclude that compulsive shoppers' impulse to spend can be spurred by world news of death and destruction. The research was published in The Journal of Consumer AffairsIndependentHarper's Bazaar (Russian-language edition), Refinery 29Brasileiros (in Portuguese), The Loop The Asian Age, Deccan ChronicleThe Siasat Daily, DotEmirates.com and Newsroom America.

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