First things first – please tell us more about you.
My name is Nashit Vakil and I was born in Mumbai, India. I have spent all my career in Digital Marketing. I started working in 2013 and, after gaining sufficient experience, I wanted to implement what I had learned into one of my business ideas. This led to my first start-up, Caffé Basket, an online café that delivers premium café products to customers’ doorstep. Its promotion was executed using multiple digital marketing strategies. Although an unsuccessful endeavor, my start-up was a great learning experience, showing me that I needed to re-evaluate and upgrade my skillset. An MBA was the next logical step for me to progress both professionally and personally.
The reason I came to Montreal was quite simple: I came here for Concordia University’s John Molson School of Business, one of the best business schools in Canada. The John Molson MBA not only offers distinguished and high-quality courses, but also experiential learning opportunities such as the International Case Competition (ICC) and the Community Service Initiative.
Why did you decide to get involved with ICC and what is your current role as part of the Organizing Committee?
Apart from completing my courses, my goal was to gain hands-on experience by working for a club or a committee. When I learned that e-ICC 2022 was searching for its next organizers, I immediately applied for the Marketing Organizer position. The application was followed by an interview with the previous Marketing Organizer of 2021 and the director of ICC, Mr. Bill Meder. I was able to clear both interviews and become this year’s e-ICC Marketing Organizer.
In total, five organizers have been managing various aspects of the competition since March 2021 and three executive assistants (EAs) joined us in Fall 2021. The organizers are responsible for the following areas: sponsorship, marketing, schools, volunteers and sustainability, judges, cases and events, logistics, budget, and IT. EAs assist with volunteers, judges, technology and logistics.