JMSB Team Has 'Unforgettable' Experience at John Molson Undergraduate Case Competition
Samer Balaghi, Daniele Brissette-Lalonde, Christopher Carpini and Anna Vinitskaia represented Concordia University’s John Molson School of Business (JMSB) at this year’s John Molson Undergraduate Case Competition (JMUCC).
The first round of JMUCC used a head-to-head, round-robin format consisting of three short prep cases. Teams were divided into six divisions of four teams each and competed against every other team within their division.
The second round consisted of a 24-hour research case, where each team was scored individually. The finalists were chosen based on the number of points they had accumulated in rounds one and two, with the highest scoring teams in each division presenting their 24-hour case a second time in the final round. The JMSB team was beaten in the earliest round by the Maastricht team – the ultimate winners of the competition.
The final rankings were:
- School of Business and Economics, Maastricht University
- HKUST Business School, Hong Kong University of Science and Technology
- Sprott School of Business, Carleton University
According to Brissette-Lalonde, “JMUCC is such an intense and unique competition that it is difficult to really describe. Going into it, we knew that we would have our work cut out for us, but had no idea what an incredible journey it would turn out to be.”
“Our team truly came together during the week,” she said. “We gave it our all and were extremely proud of what we delivered. The quality of the competition was amazing and the strength of the various teams made every day a new challenge up until the very last one.”
Of course, competitions such as JMUCC are not all about winning. “We got the opportunity to meet teams from all around the world,” says Brissette-Lalonde. “We got positive feedback from many different judges, coaches and other teams. Got to see Montreal in a new light and got to know each other on a whole new level. That is what it is all about. That is what made our JMUCC experience unforgettable."
The John Molson Competition Committee would like to thank Christian Bonneau who coached the team though a very demanding competition, and Mark Haber, head coach and Advisor to the Competition Program for his dedication and commitment.
The team would also like to express its deepest gratitude to exclusive sponsor Pfizer Canada for their support and encouragement of the case competition program.
For more information about the competition, please contact the John Molson Competition Committee at info@jmcconline.ca .