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JMSB Sends Two Teams to Rotman’s MBA CSR Case Competition

February 2, 2012
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By Yuri Mytko


The weekend of January 28 was a busy one for eight Concordia MBA students, as they represented the John Molson School of Business (JMSB) at the 2011-2012 CSR Case Competition at University of Toronto’s Rotman School of Management.

Team aVANT-garde, composed of Vikas Upreti, Amita Dixit, Nikki Tsoflikis and Tara Walker made the final round of the competition, finishing fourth overall among fourteen entrants from across Canada. The Green Team, with Adam Osseyrane, Antoine Rezko, Isabelle Gendron and Jason Lau, was edged out in the first round by the eventual second place finishers.

Adam Blanchard, John Molson MBA alumnus and co-coach of aVANT-garde, was impressed by how quickly both teams gelled leading up to the event. Both teams managed to prepared extensively despite the fact that the event was held a few weeks earlier than usual this year. Team members were often found by their peers in various locations of the MB Building discussing cases at all hours of the day.

Teams were sent their case a week ahead of the competition and had access to outside research in framing their recommended action plan. The case involved Clorox not reaching their centennial goals to date. These goals included financial growth and a stronger focus on CSR.

Congratulations to the other three finalist teams:

  1. Schulich School of Business, York University
  2. Rotman School of Management, University of Toronto
  3. Ted Rogers School of Management, Ryerson University

The MBA Society would like to thank lead coaches (and JMSB MBA alumni) Adam Blanchard and Marc Le Guen (aVANT-garde) and Ivonne Medina and Shawna Rose (Green Team) for the mentoring of their teams and their dedication to the program.

Special thanks to head coach Tim Field for his guidance and to Miriam Roland, whose generous establishment of the Miriam Roland Fellowship in Business Ethics makes participation in such events possible.

Thank you also to Matthew Fishman (MBA Society VP Case Competitions) for his efforts in supporting the organization and logistics of JMSB’s participation in this competition.



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