Social Media 101: An Overview of the Current Trends - Online

COMMUNICATION & DIGITAL CAPABILITIES

Offered in collaboration with McGill University, CATS Team

Are you curious to know who’s using Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and TikTok? Do you want to understand the best practices in these platforms and the type of content that each one privileges? In this workshop, we’ll explore what’s new on the seven most popular social media platforms from the lenses of content creators and advertisers. You’ll get a comprehensive overview of audiences, trends and performance benchmarks to help you navigate the ever-changing social media ecosystem.

Facilitator: Diana Viola, Career Advising and Transition Services, McGill University, School of Continuing Studies