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Conferences & lectures

For the Love of the Game: The Business Side of Sports

Panel Discussion and Networking Reception


Date & time

Monday, April 6, 2020
6 p.m. – 8:30 p.m.


Therese Brisson, Darcy Raymond, Greg Sutton, Tenicha Gittens and Jessica Rusnak


$10 for alumni, free for students


University Advancement

Wheelchair accessible


Monday, April 6, 2020

Sports aren’t only fueled by passion and athletic ability. What don’t you see on the field? A complex world of management, administration — and more.

Hear from industry professionals about the ins and outs of working for an athletic organization. Turn your love of sports into a career.


Therese Brisson, BSc 89
Director of the Board of the Canadian Olympic Committee and Own the Podium
Olympic hockey gold medalist

Darcy Raymond, BComm 96
Senior brand marketing executive
Former VP Marketing of the Tampa Bay Rays and Hamilton Tiger Cats

Greg Sutton
Head coach of Concordia Stingers men’s and women’s soccer
Impact Wall of Fame inductee

Tenicha Gittens
Head coach of Concordia Stingers women’s basketball
Former NCAA basketball athlete

Bryan Barbieri, BA 68
Professor, Marketing, John Molson School of Business


Jessica Rusnak, BA 10
Sports columnist at CBC

Therese Brisson, BSc 89

Therese Brisson

Brisson has been recognized for excellence in developing and executing strategic marketing plans for billion-dollar brands and inspiring team leadership for almost 10 years in various leadership roles at Procter & Gamble and more recently as director of Marketing and Sales Strategy at Kimberly-Clark.

A former Olympic athlete, Brisson helped lead Team Canada to a Gold medal at the Salt Lake City 2002 Olympic Winter Games, a Silver medal in 1998 in Nagano and six World Ice Hockey Championships from 1993–2005.

Darcy Raymond, BComm 96

Darcy Raymond, BComm 96

Montreal-born and -raised marketing executive and professor, Darcy recently finished a term as VP Marketing for the Hamilton Tiger-Cats football club. He also helped turn around the Tampa Bays Rays baseball team (2008 World Series) as their VP of Branding and Fan Experience.

Before completing his MBA at Harvard Business School, Darcy was a brand manager at Procter & Gamble, where he was part of the Swiffer launch team.

Greg Sutton

Greg Sutton

Sutton, a former star player with the Montreal Impact, serves as head coach of both Concordia Stingers men’s and women’s soccer teams.

Drawing on his 14 years as a professional soccer player, Sutton is responsible for the administration and tactical components for the teams, for developing young coaches and for setting up programming that offers the local community opportunities to experience elite soccer training.

Tenicha Gittens

Tenicha Gittens

Gittens serves as head coach of the Concordia Stingers women's basketball program. She is an experienced NCAA basketball athlete with Division 1 NCAA coaching experience in the U.S.

A former all-star guard with the Dawson Blues (1999–2002), Gittens played at Eastern Arizona Junior College and Hofstra University in New York.

Bryan Barbieri, BA 68

Bryan Barbieri

Barbieri created and teaches the only sports-business-oriented course at the John Molson School of Business: Sports Marketing (MARK 444). A long-serving contributor to the MBA Program, he has won several awards for his excellence in teaching.

Barbieri's research and consultation interests focus primarily on the marketing mindset, market orientation, marketing competencies assessment, strategic marketing and the business of sports.

Jessica Rusnak, BA 10

Jessica Rusnak, BA 10

Rusnak is the sports columnist on CBC Montreal’s radio morning show Daybreak and a weekly panelist on the Montreal Gazette’s Hockey Inside/Out show.

Rusnak got her start in media working for TSN 690. She spent eight years working at Bell Media in radio and TV and more than a year at Sportsnet 590 The Fan.

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