This two-day workshop introduces participants to the basics of qualitative content analysis, a method for the analysis and interpretation of the content of text (and visual materials) through systematic coding and pattern finding. Often used in social science research (often in the form of thematic analysis), it is a flexible method that can be used in a variety of ways: inductively or deductively (or most often a combination of both), for cross- and within-case analysis, in a more positivist or a more interpretive spirit, and in connection with a variety of theoretical approaches. Finally, it can be carried out manually, or with the assistance of software. Intuitive in nature, it nevertheless requires clear and explicit analytic strategies to be carried out properly and to carry the analysis beyond simple description.
This workshop introduces Qualitative Content Analysis (QCA) both as a method in its own right and as a base method that everyone interested in qualitative data analysis (including less formalized approaches such as discourse or narrative analysis) should be acquainted with (as its analytic procedures are at the core of other types of qualitative analysis as well, although in a modified and less visible way).
Audience This workshop is intended for students and researchers at various levels who have little or no prior knowledge in qualitative data analysis and would like to be introduced to the logic and procedures or qualitative content analysis. The workshop is suitable for participants from a variety of disciplines and working with a variety of data.
Participants to the subsequent Discourse Analysis workshop who would have little or no background in qualitative data analysis may want to consider taking this qualitative content analysis workshop as preparation.