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Workshops & seminars, Conferences & lectures

'Fundamentals' and Strategic Manipulation in Campaigns:
Canada in Comparative Perspective
with Dr. Richard Johnston

Date & time
Monday, June 22, 2015 –
Tuesday, June 23, 2015
9 a.m. – 4:30 p.m.

Dr. Richard Johnston
Professor and Canada Research Chair in Public Opinion, Elections, and Representation, University of British Columbia


This event is free


Henry F. Hall Building
1455 De Maisonneuve W.

Wheelchair accessible


Dr. Richard Johnston

In this two-day workshop, participants will explore the ins and outs of campaigns: do campaigns matter? And what are they really?

Dr. Johnston will take you through the various approaches to understanding what is inside voters’ heads, what they consider, what impacts their cognition, what the difference is between conversion versus mobilization, and the direct pathways to voter consideration. He will also explore other agents involved in campaigns, including mass media, social media and the voters themselves; along with the corresponding challenges posed by each to electoral coordination.

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