This diploma will teach you how to create websites that generate traffic and implement the best practices of user experience and interface design.
You will learn how to optimize content for users and search engines alike, creating web pages that generate traffic and persuade visitors.
This program is a great way to help you:
Learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques;
Get practical training on web optimization tools;
Study best practices for display ads;
Understand how to write ad copy and calls to action, how to maximize your keyword researches and selection, improve your placement, tagging and linking techniques;
Explore topics such as the creation of mobile websites, design patterns, information architecture and interface design to create dynamic websites;
Increase the number of visitors on your website.
In this program, you'll gain real-world knowledge through active hands-on learning led by seasoned pros who'll show you the ropes. More excitingly, you'll be using the most powerful equipment and the very latest software. You can't get skills like this on YouTube.
Who benefits most?
Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication.
Anyone interested in updating their professional portfolio with the latest design trends.
Anyone who wants to learn the fundamentals of SEO.
Students following an academic path in web design.
Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
Small business owners or association members who manage their own communications.
Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.
In order to obtain the diploma, the following compulsory courses must be completed: