You will learn how to optimize content for users and search engines alike, creating web pages that generate traffic and persuade visitors.


Your take-away

This program is a great way to help you:

  • Learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques;
  • Get practical training on web optimization tools;
  • Study best practices for display ads;
  • Understand how to write ad copy and calls to action, how to maximize your keyword researches and selection, improve your placement, tagging and linking techniques;
  • Explore topics such as the creation of mobile websites, design patterns, information architecture and interface design to create dynamic websites;
  • Increase the number of visitors on your website.

Program courses

To get this diploma, students must complete the 4 courses listed below.  
*Click the blue links to get information about each course.

Create your program path

If you want to complete this program as efficiently as possible, or if you are looking to build a schedule that best suits your needs, please contact us at cce@concordia.ca; we will be happy to have a discussion with you. For course descriptions, schedules and registration click on the above course links.


Our approach

In this program, you'll gain real-world knowledge through active hands-on learning led by seasoned pros who'll show you the ropes. More excitingly, you'll be using the most powerful equipment and the very latest software. You can't get skills like this on YouTube.


Who benefits most?

  • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication.
  • Anyone interested in updating their professional portfolio with the latest design trends. 
  • Anyone who wants to learn the fundamentals of SEO.
  • Students following an academic path in web design. 
  • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. 
  • Small business owners or association members who manage their own communications. 
  • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

CCE General inquiries

Phone: 514-848-3600
Fax: 514-848-2806
Email: cce@concordia.ca

English test centre

(IETLS, CAEL, CELPIP)
Email: language.test@concordia.ca



Mailing address

Concordia Continuing Education
1455 De Maisonneuve Blvd. W.
Montreal, Que.
CANADA  H3G 1M8

Visit CCE

1600 Ste-Catherine St. W.
FB-117 (1st floor)
Montreal, Que.


Hours

Monday–Friday9 a.m. – 5 p.m.

Saturday: Closed
Sunday: Closed

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