Certificate in Digital Marketing - Web Applications
The Certificate in Digital Marketing - Web Applications is designed to give you a foundation in website creation and design with Dreamweaver, as well as strategies and techniques to achieve high rankings in both sponsored/paid and organic/free search results.
This program is a great way to help you:
Learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques;
Obtain practical training on web optimization tools;
Learn the essentials of website creation with Adobe Dreamweaver;
Acquire hands-on formatting skills with cascading style sheets (CSS);
Study proven techniques to increase the number of visitors to a website;
Explore keyword research and selection, placement and density, tagging, linking, site design and performance.
As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount.
Who benefits most?
Anyone who wants to learn the fundamentals of SEM and webpage creation.
Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
Copywriters who want to learn how to write effectively for the web.
Students moving onward to an academic path in the web world.
Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
Small-business owners, entrepreneurs or association members who manage their own communications.
Website owners/managers who want to maximize their reach on the web
In order to obtain the certificate, the following compulsory courses must be completed: