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Course Code: CEPR 105
This entry-level course is a first glimpse into what is sometimes considered the dark art of persuasion. Here, you'll become sensitized to the techniques used to not only inform but influence public opinion. You'll learn about the delicate and often determinate role of the journalist. You'll find out how promotional material is tailored and disseminated to sensitive audiences. And, thankfully for us all, you'll learn about standards and ethics, corporate citizenship and responsibility.

Your take-away

This course is a great way to help you:
• Identify the basic mechanisms of how newspaper editors influence public opinion;
• Formulate and analyze an opinion piece (Op-Ed);
• Analyze an example of alternative advertising;
• Recognize and analyze effective writing for the web;
• Recognize the basic terminology and strategies of fundraising;
• Explore the role of government agencies in the communication process.

Our approach

This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it.

Who benefits the most?

• Students exploring studies and/or careers in media, advertising or public relations.
• Anyone who wants to quickly grasp PR principles without lengthy theories.
• Anyone who works in HR or manages other employees or teams.
• C-Suite executives who need to find new ways to get buy-in.
• Business leaders or politicians who need to sway public opinion.
• Entrepreneurs who need to sell their ideas and passion to VCs.
• Managers who want to improve communication and efficiency.
• Corporate employees who want to move into management.
• Anyone who works in media, advertising or PR and wants to broaden their skill-set.
• Employees in marketing, communications or sales.
• Copywriters who want to refine their skills for specific media.
• Anyone considering a career in the public sector or politics.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


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