Concordia University


Course Code: CENT 1250
Right. So you took Business Essentials and now you want to go further. Smart move. Because somewhere between 70 to 80% of new businesses fail. And most of the time, it's because of poor planning or lack of knowledge. This course can go a long way to helping you ensure success. Here, the focus is on strategic development for entrepreneurial ventures. Strong emphasis is placed on tactical application. Case studies and analyses are used to study best business practices for both new companies and recent start-ups. Once you've finished this class, you'll be ready for more courses, each of which will increase your chances of starting a business and staying in business.

Your take-away

This course is a great way to help you:
• Identify and correct problems faced by small businesses and entrepreneurial ventures;
• Design promotional, pricing, branding, distribution, human resource, financing, growth and exit strategies while abiding by budgetary guidelines;
• Appraise effectiveness of marketing and business plans;
• Present a compelling plan of action using current technology.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount.

Who benefits the most?

• Students who have completed CEBU 1150 and want to continue their studies.
• Student who want an introduction to entrepreneurial strategies.
• Students who want to pursue studies in business.
• Students who want to go into business later on.
• Budding entrepreneurs who want to equip themselves with the knowledge and skills to succeed.
• Anyone working in a small- to medium-sized business.
• Members of the chamber of commerce.
• Young lawyers, bankers or bank employees.
• Newcomers to Canada or foreign business students who want to improve their understanding of Canadian business.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.



Prerequisite courses

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