Concordia University


Course Code: CEDP 210
In CEDP 110, you learned the fundamentals of graphic design, layout, typography, colour and visual identity. In this course, you'll dig a little deeper, learning about branding strategies and acquiring some of the practical tools you'll need to work in advertising and communications. Project-based sessions will help you explore the power of branding and corporate identity applied through diverse media. You'll get the opportunity to experiment with the creative process from briefing to production. All work will be computer-based and will cover an exciting array of graphic applications from logos and brochures to websites and motion graphics.

Your take-away

This course is a great way to help you:
• Identify and understand the fundamentals of branding strategies;
• Apply the practical tools needed in advertising and communications;
• Develop a critical thinking method and apply it to visual communication;
• Design visual elements to serve a specific message;
• Create visual identities;
• Design graphics for diverse media and advertising materials.

Our approach

In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube.

Who benefits the most?

• Students who completed CEDP 110 and want to continue their studies.
• Anyone who wants to learn the fundamentals of desktop publishing.
• Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication.
• Anyone interested in updating their professional portfolio with the latest design trends.
• Students looking onward to an academic path in design.
• Employees in marketing, communications or sales who want to refresh their skills or are open new horizons.
• Small business owners or association members who manage their own communications.
• Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

Alumni discount

Concordia University Undergraduate and Graduate Alumni, based on the information maintained by the Office of the Registrar, are waived from paying registration and late registration fees when enrolling for courses at Concordia Continuing Education. In addition, Concordia University Undergraduate and Graduate Alumni will receive a 10% reduction on their tuition fees. The Alumni discount is automatically calculated when students enroll on-line.


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