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Bruce Mallen

Bruce Mallen, BComm 58, BA 64, LLD 04
Bruce Mallen launched the Department of Marketing and is the MBA program's founding director.
Bruce Mallen, BComm 58, BA 64, LLD 04

Montreal-born Bruce Mallen, S BComm 58, S BA 64, LLD 04, was 16 when he enrolled in Sir George Williams College (soon to be known as Sir George Williams University) more than 50 years ago. Bruce spent much of the next 25 years at Sir George Williams and Concordia University as a student, faculty member and administrator.

After earning his first degree at Sir George in 1958, Bruce went on to earn an MSc at Columbia University in 1959, an MBA one year later at the University of Michigan and a PhD in 1963 at New York University, where he was a Ford Foundation Fellow. He then returned to Montreal to serve as national director of Economics and Marketing Research and senior consultant at the consulting affiliate of the firm now known as Deloitte & Touche. In the evenings, he taught part-time and enrolled in Philosophy at Sir George. In 1964, he graduated on the Dean's honours list.

A year later, after leaving Deloitte & Touche and building an active private consulting practice, Bruce joined Sir George as a full-time faculty member in the Faculty of Commerce (now known as the John Molson School of Business). Over the next 13 years, he launched the Department of Marketing and was the MBA program's founding director.

In 1978, Bruce decided to enter the film industry and moved to California with his family. He became a successful film producer and distributor, as well as a real estate developer.

In 1996, he joined Florida Atlantic University in Boca Raton as dean of its College of Business. He retired from the university in 2008 and was appointed CEO of Krav Maga Worldwide, Inc., a self-defence, fight and fitness company headquartered in Los Angeles.

Among his many awards and honours, Bruce received honorary doctorates from Concordia in 2004 and the University of Hertfordshire in Hatfield, United Kingdom, in 2008

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