Prerequisite/Corequisite: Successful completion of Stages I and II are required prior to enrolling. If prerequisites are not satisfied permission of the School is required.
Public affairs communications is the backbone of public policy, politics and advocacy. It is a specialized communication skill set aimed at educating, driving or changing public opinion around a public policy, legislation, political candidates or issues. It includes skills such as understanding and executing public opinion research, political and advocacy campaigns, grassroots and ally development, opinion writing, advocacy advertising, and new media mobilization, among others.
Students who have received credit for SCPA 460, SCPA 461, SCPA 465, or for this topic under a SCPA 498 number, may not take this course for credit.