Concordia University

Marketing MSc

Admission Requirements

The program is open to both full-time and part-time students.

A bachelor's degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited university.

Applicants with a bachelor's degree in other than Commerce or Business Administration will be required to take prerequisite courses in addition to the required coursework in the graduate program. The specific courses to be taken are determined by the Department MSc Advisor with the approval of the Associate Dean, Research and Research Programs depending upon the student's background and area of specialization.

Applicants must submit proof of satisfactory performance on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) completed within the previous five years, three letters of recommendation with the Academic Assessment forms, and a short statement of purpose. (Please note that the GMAT is preferred to the GRE).

Proficiency in English. Applicants whose primary language is not English must demonstrate that their knowledge of English is sufficient to pursue graduate studies in their chosen field. Please refer to the Graduate Admission page for further information on the Language Proficiency requirements and exemptions.

Concordia Comprehensive ESL Placement Test (ConCEPT). Applicants who have been admitted by a program and whose test results fall within the range requiring a language placement test are required to write the Concordia Comprehensive ESL Placement Test (ConCEPT).

Fast-Track to PhD in Business Administration

Meritorious students enrolled in a JMSB Master of Science program who have completed all degree requirements except for the thesis may apply for permission to proceed directly to doctoral studies in the same discipline without submitting a master's thesis. In all such cases, the decision of the PhD Admissions Committee shall be final.

Requirements for the Degree

Credits. Fully-qualified candidates are required to complete a minimum of 45 credits.

Academic Regulations

  1. Academic Standing. Please refer to the Academic Standing section of the Calendar for a detailed review of the Academic Regulations.

  2. Residence. In accordance with standard university policy, the minimum residence requirement for this master’s degree is three terms of full-time study, or the equivalent in part-time study. This requirement must be met regardless of the amount of graduate work previously completed in any other program or at any other university.

  3. Time Limit. Please refer to the Academic Regulation page for further details regarding the Time Limit requirements.

  4. Credit Load: Full-time Students. The normal course load for full-time students is 12 credits in each of the terms in the first year and the 21-credit thesis in the second year.

  5. Credit Load: Part-time Students. The maximum course load for part-time students is 9 credits per calendar year. The 21-credit thesis should take one year to 18 months to complete.

  6. Course Reduction. In exceptional circumstances, students may be granted permission to reduce their course load below the normal specified above while remaining in good standing.

  7. Program and Course Withdrawal. Students who wish to apply for withdrawal from an MSc program must do so in writing at the office of the Associate Dean, Research and Research Programs. Students may drop a course up to the end of the course change period. This is normally about two weeks after classes begin (see Academic Calendar). In addition to the regulations which appear in the Graduate Registration section of the Graduate Calendar, students enrolled in an MSc program will be required to observe the following rules.

  8. Graduation Requirement. In order to graduate, students must have a minimum cumulative GPA of 2.70.

In the first year of the program, candidates are required to complete a minimum of 24 credits:

  1. 6 credits of required courses:
    MSCA 602: Applied Linear Statistical Models (3 credits)
    MSCA 615: Research Methodology - Administrative Sciences (3 credits)

  2. 18 credits of Marketing seminars: (see Marketing Seminars).
    Upon approval of the Department MSc Marketing Advisor and the instructor, up to nine credits may include the following:
    Seminars in any other JMSB MSc program
    PhD seminar in Marketing (ADMI 830-839)
    Cognate graduate seminars offered by other departments within the university

  3. 21 credits, MSCA 699: Research Thesis


Marketing Seminars

Each year a selection of specialized seminars will be offered on a rotating basis from those listed below.

MSCA 662 Seminar in Qualitative Research 1
MSCA 663 Seminar in Consumer Research Methods 2
MSCA 665 Seminar in Marketing Communications
MSCA 667 Seminar in Consumer Psychology and Decision Making 3

MSCA 668 Seminar in Innovation and Marketing
MSCA 669 Seminar in Pricing Management 4
MSCA 671 Seminar in Relationship Marketing Strategy 5
MSCA 672 Seminar in Special Topics in Marketing *

MSCA 673 Seminar in Segmentation and Positioning in Marketing 6
MSCA 674 Seminar in Meaning and Management of Brands 7
MSCA 675 Seminar in Retailing 8
MSCA 677 Seminar in Sustainability in Marketing 9


  1. Students who have received credit for the Seminar in Qualitative Research under a MSCA 672 number may not take MSCA 662 for credit.
  2. Students who have received credit for the Seminar in Consumer Research Methodology under a MSCA 672 number may not take MSCA 663 for credit
  3. Students who have received credit for the Seminar in Consumer Psychology and Decision Making under a MSCA 672 number may not take MSCA 667 for credit
  4. Students who have received credit for the Seminar in Pricing Management under a MSCA 672 number may not take MSCA 669 for credit
  5. Students who have received credit for the Seminar in Relationship Marketing Strategy under a MSCA 672 number may not take MSCA 671 for credit
  6. Students who have received credit for the Seminar in Segmentation and Positioning in Marketing may not take MSCA 673 for credit
  7. Students who have received credit for the Seminar in Brand Management under a MSCA 672 number may not take MSCA 674 for credit
  8. Students who have received credit for the Seminar in Research in Retailing under a MSCA 672 number may not take MSCA 675 for credit
  9. Students who have received credit for the Seminar in Sustainability in Marketing under a MSCA 672 number may not take MSCA 677 for credit

* Subject matter will vary from term to term and students may take more than one of these courses, provided that course content has changed.

MSCA 602 Applied Linear Statistical Models
The course focuses on systematic treatments of linear statistical models for regression, analysis of variance and experimental design with special emphasis on applications in business and economics. Topics include regression analysis: inference, model building, diagnostics, remedial measures and validation; single-factor and two-factor ANOVA models, and analysis of covariance. Other statistical tools for specialized applications discussed may include logistic regression, path analysis and time series regression. Case studies are employed to illustrate tools for fitting, checking, validating and interpreting linear models.

MSCA 615 Research Methodology - Administrative Sciences
This seminar provides a basic understanding of the research process and a knowledge of the methods used in the design and execution of scientific research relevant to social sciences, and specifically the business context. The seminar helps students to develop skills needed to assess the feasibility and potential contribution of proposed studies, and to critically evaluate research reported by others. The application of relevant research methods are reviewed through discussions of exemplary articles published in leading journals. Cornerstone topics in this seminar include: theory construction, measurement, overview of data collection methods, reliability, as well as internal and external validity issues.
Note: Students who have taken MSCA 612, MSCA 613 or MSCA 614 may not take this seminar for credit.

MSCA 699 Research Thesis (21 credits)
The MSc thesis is intended to provide candidates with an opportunity to carry out an investigation in-depth in a particular area of interest and to make a contribution to knowledge in the area. It is expected that the thesis will include a comprehensive and critical synthesis of the relevant literature and will also embody either a theoretical contribution to knowledge, a rigorous empirical investigation or both.

A Thesis Committee consists of a faculty member from the department as supervisor and two other faculty members. An Examining Committee consists of the Thesis Committee and a Thesis Examination Chair appointed by the Associate Dean, Research and Research Programs in accordance with the thesis regulations specified in the relevant section of this calendar.

Back to top

© Concordia University