Admission Requirements. Applicants must possess a Bachelor's degree with a minimum cumulative grade point average of 2.70 on a scale of 4.30, or equivalent. Applicants are also required to submit a Statement of Purpose and two letters of recommendation.
Proficiency in English. Applicants whose primary language is not English must demonstrate that their knowledge of English is sufficient to pursue graduate studies in their chosen field. Please refer to the Graduate Admission page for further information on the Language Proficiency requirements and exemptions.
Requirements for the Certificate
- Credits. The program consists of a total of 15 credits.
- Courses. All students are required to complete a minimum of five 3-credit courses (15 credits).
- Academic Standing. Please refer to the Academic Standing section of the Calendar for a detailed review of the Academic Regulations.
- Time Limit. Please refer to the Academic Regulation page for further details regarding the Time Limit requirements.
- Graduation Requirement. In order to graduate, students must have a minimum cumulative GPA of 2.70.
Courses for the certificate will consist of a 12-credit common core and a three-credit elective.
Required Courses (12 credits):
GCE 511 Starting your Own Business
GCE 512 Marketing your Own Business
GCE 513 Growing your Own Business
GCE 514 Entrepreneurship: Venture Creation
One Elective (3 credits):
GCE 595 or another elective to be chosen from the list of GDBA electives or another course in the GDBA program with permission of the Program Director.
GCE 511 must be taken previously or concurrently to all other courses in the program.
GCE 511 Starting your Own Business (3 credits)
This course provides students with essential business knowledge. It covers the basic principles of self-employment and management of a micro-enterprise such as an artist-run studio, design firm, or a professional practice. Students learn how to organize and finance their new venture, set up basic accounting structures, understand tax implications, and protect their intellectual property. Pedagogical methods include lectures and case studies.
GCE 512 Marketing your Own Busines (3 credits)
Prerequisite: GCE 511 previously or concurrently.
This course focuses on entrepreneurial marketing for the micro-enterprise. Students learn how to strategize, plan and implement marketing programs in both online and offline environments. They also learn how to tailor these programs to address the needs of their audiences and customers and how to align their business accordingly. Topics include opportunity identification, demand generation, value pricing, promotion, channel decisions, and developing a marketing mindset. Pedagogical methods include lectures, case studies, class discussions and the development of a marketing plan.
GCE 513 Growing your Own Business (3 credits)
Prerequisite: GCE 511 oreviously or concurrently.
This course adds to the knowledge acquired in GCE 511. It covers the issues that will arise as a micro-enterprise grows. Topics include strategies for achieving and sustaining growth, hiring and supervising staff, selecting software applications and protecting sensitive information. Pedagogical methods include lectures and case studies.
GCE 514 Entrepreneurship: Venture Creation (3 credits)
Prerequisites: GCE 511, 512, 513 previously or concurrently.
This capstone course is designed to guide students in conducting a market study and developing their complete business plan including their operational and financial plans and integrating the marketing plan. Topics include: transforming their idea into a business, analyzing the market and competition, and planning operations and finances for the next three to five years. Pedagogical methods include lectures, case studies, and the development of the business plan.
Note: Students who have received credit for this topic under GDBA 595 may not take this course for credit.
GCE 595 Special Topics (3 credits)
Special topics for this course are stated in the Class Schedule.